Dallas-based David and Emberli Pridham came to Peralta Design with their vision for an educational platform that could provide children, parents and educators a space to learn, collaborate and inspire. The idea was born as a result of the Pridhams’ original book series If Not You, Then Who? which inspires children 4 and up to create inventions. The Young Inventor’s Club would teach children to develop their problem-solving skills through fun and educational S.T.E.A.M. challenges.
The team at Peralta Design built a membership-based educational platform with separate portals for parents and educators, a blog platform that features fun lessons and activities and subscription capabilities. Upon subscribing, parents and educators have their own individual personalized dashboard and are able to download a wide range of resources. Children as well can become members and join various challenges and competitions.
Creating community around the brand of the INY books series is what The Young Inventors Club is all about. Educational brands should provide just that: value and education while also increasing brand awareness. The Young Inventors Club offers a place for curriculum, activities, videos, promotions, games and more. Through brand awareness the PD team has created a community that inspires learning and innovation in our youngest readers.
Micro Influencers Become Brand Ambassadors
The PD digital team continues to grow the online community for IC through long term partnerships with influencers that engage their followers with posts and reels. Our team creates the content and monitors activity closely regarding comments, feedback and analytics so changes can be made on the fly to continue growing the INY and IC Brand Family.
Literally love the ideas on the website and lots of my friends can’t believe it’s free! – Molly @create_make_and_play