The Challenge
Speech Pathology Group is a practice that serves the community by providing a wide range of therapy options: Occupational, Speech & Language, Applied Behavior Analysis and more!
SPG CT initially tapped Peralta Design’s shoulder to assist in generating more leads through Google Ads and SEO.
The Solution
Peralta Design created Google Ads that were tailored to a landing page that was created specifically for the services selected by SPG CT. The Google Ads campaigns targeted locally around the Shelton and Southbury locations to drive more awareness and ultimately leads. Over the course of three months, SPG CT generated over 47,000 impressions and 1,600 clicks on Google Ads. These clicks translated into 56 form fills for SPG CT.
The Impact
Over the course of the 3 month engagement, PD was not only able to generate 56 new form fills for SPG CT but also optimized the advertisements to decrease the Cost per Click at the same time. When looking at the website pages, the Google Ads landing pages ranked within the top 20 pages of SPG CT’s website, with the speech-and-language therapy page ranking in the top 2 directly after the homepage! This showcases the importance of great landing pages as the traffic that goes to them can have significant impact.
Building out the Digital Footprint
As guiding traffic to a specific landing page ultimately will lead to more users finding the entire company website, SPG CT decided to take the next step in seeking out help in updating their online presence.
