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PD PODCAST

Mission CTRL

Mission CTRL is Peralta Design’s podcast on all things branding, marketing and tech. Join our hosts Ramon Peralta and Jorge Pezo-Candelario as they share ideas with past clients, industry partners and the rest of the PD crew. Since 2008, Peralta Design has launched hundreds of brands using award-winning strategies for clients of all sizes; from start-up entrepreneurs to Fortune 500s.

Black Entrepreneurship (Part 2 of 3) with Lawrence Ross

Black Entrepreneurship (Part 2 of 3) with Lawrence Ross

 
 
00:00 / 52:38
 
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To continue our series on Black Entrepreneurship, Ramon is joined by Lawrence Ross, the author of Los Angeles Times bestseller, The Divine Nine: The History of African American Fraternities and Sororities. Listen in as he brings insights into his life as an author, how he broke into the industry as a person of color, and his new app dedicated to allyship.

Black Entrepreneurship (Part 1 of 3) with Dr. Maysa Akbar

Black Entrepreneurship (Part 1 of 3) with Dr. Maysa Akbar

 
 
00:00 / 37:38
 
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Today Ramon is joined by Dr. Maysa Akbar, a brilliant authority on racism and its impact on us all, as well as the author of Beyond Ally: The Pursuit of Racial Justice and Urban Trauma: A Legacy of Racism. Listen in as she discusses her work, personal brand, and race in the US as a whole in the first part of a three-part series on Black Entrepreneurs.

Seeing Differently with Chris Jarvis

Seeing Differently with Chris Jarvis

 
 
00:00 / 50:55
 
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On this very special episode of Mission CTRL, Ramon speaks with esteemed guest, and long time friend, Chris Jarvis. A best selling author and successful entrepreneur, Chris Jarvis brings us insight into the world of perspective. He teaches us the importance of perspective, the difference between giraffes and zebra, and lights up the room with his infectious enthusiasm for life. How do you truly reach the upper echelon of your business goals? Chris Jarvis knows what it takes.

Client Retention with Richard Shapiro

Client Retention with Richard Shapiro

 
 
00:00 / 33.25
 
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On this episode of Mission CTRL, Ramon speaks to Richard Shapiro, founder of The Center for Client Retention. With well over 25 years of experience and two best selling books – Mr. Shapiro gives us a look at the world of client retention, and reveals the imperative steps a business must take to have repeat customers. Listen in as Ramon and Rich discuss what additional steps must be taken during the continuing Covid outbreak, and learn how to succeed even now!

Dropping the Mic with Mike Patterson

Dropping the Mic with Mike Patterson

 
 
00:00 / 46.17
 
1X
 

The worlds of marketing and pop culture collide in this episode of Mission CTRL! Join Jorge and Ramon as they welcome esteemed guest Mike Patterson, and pick his brain about recent brand moves in response to a changing social climate. Whether it be the NFL, Aunt Jemima, or James Cameron’s Avatar;  Mike has a lot to say that you won’t want to miss!

The Future of Travel with Brian Harniman (Pt. 2)

The Future of Travel with Brian Harniman (Pt. 2)

 
 
00:00 / 31:28
 
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On this episode of Mission CTRL, 
Ramon and Brian Harniman dive even deeper into the travel industry’s response to COVID-19 and how things will never be the same after it. Did you know that LAX is using heat detection cameras to monitor body temperatures? Or that airlines have decided to fully pack their planes instead of having one seat gap between passengers? Episode 8 has all you need to know about the major changes you will encounter next time you travel!

The Future of Travel with Brian Harniman (Pt. 1)”

The Future of Travel with Brian Harniman (Pt. 1)”

 
 
00:00 / 41.12
 
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Continuing our series about the future of industries, Ramon is joined by long-time friend Brian Harniman to talk about how the travel industry has been impacted. In this first part, Ramon and Brian reveal the inner workings of the travel industry, and how these hidden systems are rattled by a world of cancelled trips and events.

The Future of Retail With Rob Tedesco

The Future of Retail With Rob Tedesco

 
 
00:00 / 26:58
 
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Welcome special guest Rob Tedesco as he and Ramon talk about the economic and commercial impact that COVID-19 has had on brick and mortar businesses. In this episode, Rob shares his insight on how businesses must make the transition to digital in order to survive. Other topics include the current reopening strategy, and retail’s evolution into a dominantly digital climate.

ReOpening Safely to a New Normal

ReOpening Safely to a New Normal

 
 
00:00 / 26:53
 
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Join our hosts Ramon and Jorge as they discuss the reopening of non-essential businesses, the strategies they are taking, and the new normal that they are opening to. Learn more about how Peralta Design is dealing with this challenge as we work to slowly get back to normal, and what precautions we are taking to ensure it is done as safely as possible.

Staying Sane While Staying Safe

Staying Sane While Staying Safe

 
 
00:00 / 35:39
 
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Animal Crossing anyone? In this episode of MissionCTRL, the PD team members discuss how they’ve each kept themselves “from being bored in the house and in the house bored.” Find out more about what we’re watching, listening, and doing to stay sane while staying safe.

Sell and Service Your Way Through The COVID-19 Pandemic

Sell and Service Your Way Through The COVID-19 Pandemic

 
 
00:00 / 16:14
 
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People are on edge. What can we do to create better outcomes with our clients and employees during this unprecedented, stressful time? Join Ramon Peralta, our Founder and Creative Director, as he encourages businesses and entrepreneurs with uplifting advice and clear examples on how to navigate the uncertainty of the COVID-19 pandemic.

Learn to Fail Faster or Risk Failing to Launch

Learn to Fail Faster or Risk Failing to Launch

 
 
00:00 / 17:57
 
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Learning how to fail safely, quickly and efficiently is a lesson that can surprisingly be a huge opportunity for growth in your business. Being able to rapidly prototype and try out new business models helps to determine what works and what doesn’t before you invest heavily in something that’s uncertain. Ramon and Jorge discuss experience with learning to be in “Constant Beta” and how companies both large and small can avoid the perils of failing to launch by learning to fail effectively.

Branding’s Biggest Stage – Super Bowl Ads 2020

Branding’s Biggest Stage – Super Bowl Ads 2020

 
 
00:00 / 29:16
 
1X
 

For Mission CTRL’s first episode, Jorge, Ramon and Danny take a look into what is arguably branding’s biggest stage of the year, the Super Bowl! Nowhere else can you get the chance to market to a television audience of over 90 million and big companies shell out big bucks for the opportunity to catch the attention of the American public. We review the stand out efforts from this year’s batch of commercials both in terms of strong and memorable ads along with ones that weren’t as strong.