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PD PODCAST

Mission CTRL

Mission CTRL is Peralta Design’s podcast on all things branding, marketing and tech. Join our hosts Ramon Peralta and Jorge Pezo-Candelario as they share ideas with past clients, industry partners and the rest of the PD crew. Since 2008, Peralta Design has launched hundreds of brands using award-winning strategies for clients of all sizes; from start-up entrepreneurs to Fortune 500s.

IT Man on a Mission with Ari Santiago

Mission CTRL
Mission CTRL
IT Man on a Mission with Ari Santiago
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In this episode of Mission CTRL, Ramon is joined by the awe-inspiring Ari Santiago, who not only hosts his own podcast “Made in America” but Ari is also the President, CEO and Founder of IT Direct, a Technology Managed Service Provider in Hartford, CT that was recently acquired by Florida-based Compass IT. He has a passion for the manufacturing industry and the incredible impact it is making on our local economy. Ari’s story of triumph in the face of tragedy is one that is sure to move you to break through anything that is keeping you from your goals. Together we discuss pushing through life’s challenges, dad-life and his most recent achievement: negotiating a merger / acquisition of his multi-million dollar company during a pandemic. You do NOT want to miss this incredible episode featuring an amazing entrepreneur and leader.

What’s All the HOOPLA with Nicole Heriot-Mikula?

Mission CTRL
Mission CTRL
What’s All the HOOPLA with Nicole Heriot-Mikula?
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In this episode of Mission CTRL, Ramon is joined by Nicole Heriot-Mikula a mom, community activist and entrepreneur with enough energy to light up a city block for a month. Nicole’s positive energy is infectious and you will hear her share her passions over motherhood, music and her incredibly fun business: Bring the Hoopla which brings the fun back into fitness with an after school program unlike any other. You think using a Hula Hoop is fun, wait until you hear their backstory and how Nicole continues to give back in her local community to this day. It’s an integral part of the Bring the Hoopla brand and as a founder who cares deeply about leaving the world a better place than she found it, her story will inspire you to do more for others. Nicole is well known in Shelton, CT and is celebrating her 10th year in business. Tune in to find out what all the HOOPLA is about!!!

Making Data Tangible with Bryan Tamburrino

Mission CTRL
Mission CTRL
Making Data Tangible with Bryan Tamburrino
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In this episode of Mission CTRL, Ramon is joined by Bryan Tamburrino, the young, scrappy and hungry founder of Shelton, CT – based Tangible Analytics. Over the last several years, Bryan has grown Tangible Analytics into a data analyzing powerhouse with a highly skilled and qualified team of data scientists, grant writers and analysts ready to help take your data and make it tangible so that you can adjust your sails, grow your business and adapt to the changing times. In this revealing and candid interview Bryan revisits his professional growth as an up and coming Founder and solopreneur networking his way through the local business community through pivoting during Covid and the pandemic to hiring and expanding his practice to include new office space in downtown Shelton. More importantly, you’ll learn how much having the right data, and understanding it, will help your bottom line.

Personal Branding with Tavia Sharp, Image Consultant

Mission CTRL
Mission CTRL
Personal Branding with Tavia Sharp, Image Consultant
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In this episode of Mission CTRL, Ramon is joined by Tavia Sharp, a personal brand strategist and image consultant who has spent 15 years in the fashion industry and has styled celebs like Drake, Chrissy Teigen and Ne-Yo.  She realized that she had a higher calling, to help others present the best version of themselves by focusing the what helps them make the greatest impact: their image. Join in to hear how Tavia pivoted from the fashion industry into personal branding and how she has navigated that new business venture during the pandemic to add a few more lines of service to her strategy. Tavia shares insights into why society has conditioned men to take care of everyone but themselves and how some quick and easy tips can really turn around even the busiest entrepreneur’s wardrobe with one of her consultations. Tavia is all about helping men look & feel SHARP so they can present better and feel better which positions them and their business ventures for even greater success!

Print Shop Pivots in Pandemic with Harry Burlakoff

Mission CTRL
Mission CTRL
Print Shop Pivots in Pandemic with Harry Burlakoff
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In this episode of Mission CTRL, Ramon is joined by one of his best friends and colleagues, Harry Burlakoff, Founder and Owner of Shelton, CT  – based Minuteman Press of Shelton. Anyone that has met Harry knows that he has a heart of gold, this Gold Seal Award Winner epitomizes the socially responsible business owner.  As a franchisee of Minuteman Press, he’s faced some challenges during the pandemic as many of his most loyals customers were adversely affected during the shutdown. In this episode, Harry tells his story of resilience and perseverance, a true American bootstrap entrepreneur who despite setbacks, never stopped giving back. Harry pivoted and began installing plexiglass barriers and has expanded his service offerings to include car wraps and promo items. Printing has picked up in Q4 2020 and Q1 2021 and Harry’s determined to come back stronger than ever.

The Power of Public Relations with Jenny Smith

Mission CTRL
Mission CTRL
The Power of Public Relations with Jenny Smith
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In this episode of Mission CTRL, Ramon is joined by one of his colleagues, Jenny Smith, Founder and Owner of Bloomfield, CT – based Acuity Public Relations. Jenny is the consummate professional with an impressive and colorful career in Public Relations and Communications that has taken her from the heartland of America to Puerto Rico, California and beyond. In this episode, Jenny shares how she first discovered her gift for writing and communications and built a career that has culminated in her being at the helm of her own firm. Peralta Design recently collaborated with Jenny and Acuity in a large-scale rebrand and relaunch of Care at Home by JFS. A master storyteller, Jenny takes us back to 1984, when she first started creating successful marketing and public relations programs for private sector, government and not-for-profit clients.

Better Management with Tony Rodriguez

Mission CTRL
Mission CTRL
Better Management with Tony Rodriguez
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In this episode of Mission CTRL, Ramon is joined by one of his mentors, a dear friend and client Tony Rodriguez, President of Hartford, CT – based Daniel Penn & Associates. Antonio (Tony) Rodriguez is a certified management consultant with 35+ years’ experience in encouraging collaboration and progressive thinking to bring about effective change and organizational transformation. From being born on a coffee farm in Puerto Rico to running his own successful consultancy, Tony shares his stories, his journey and life lessons in leadership and entrepreneurship and good old American drive and hunger in his drive for success. We couldn’t get him to share about his Studio 54 Disco days, but we think we can get him back for a Part 2!

Leadership Lessons with Bing Carbone

Mission CTRL
Mission CTRL
Leadership Lessons with Bing Carbone
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In this episode of Mission CTRL, Ramon is joined by one of his mentors, a dear friend and client Bing Carbone, President of Modern Plastics in Shelton, CT. This exemplary leader and community servant authored a book called, “The Positive Leader with a Big Impact” and recently picked up painting as a hobby. Bing shares insights about being born into a family business that his grandfather started over 75 years ago and growing it into a powerhouse company that produces exclusive medical grade plastics. Bing grew and pivoted Modern Plastics during the pandemic and shares leadership lessons as they pivoted and began producing thousands of PPEs and other safety supplies to help battle the spread of COVID19 and keep our front line workers safe.

The Law of Music with James L. Walker Jr.

Mission CTRL
Mission CTRL
The Law of Music with James L. Walker Jr.
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In this episode of Mission CTRL, Ramon is joined by his Alpha Brother, friend and client Attorney James L Walker Jr. of Walker & Associates, an Atlanta-based multi-disciplined law practice with a focus on entertainment law. James, a former journalist, an ordained pastor, musician and lawyer is also a Bridgeport, CT native. This serial entrepreneur authored a book called, This Business of Urban Music, and not only shares some of his biggest cases defending gospel artists, but drops gems on how he has expanded and scaled his law practice into a network of attorneys serving clients all over the country.

Black Lawyer Series with Attorney Michael L. Chambers

Mission CTRL
Mission CTRL
Black Lawyer Series with Attorney Michael L. Chambers
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In this episode of Mission CTRL, Ramon is joined by his Alpha Brother, friend and client Attorney Michael L. Chambers who recently hired Peralta Design for a full rebrand and relaunch of his Hartford-based Law practice. Michael tells his story of hard work and commitment to community in this American Dream story sure to inspire entrepreneurs from all walks of life. Running a sole practice, buying your own building and scaling up is not for the faint of heart, but being a dad and husband in the process makes life much sweeter. Listen in as these two frat brothers turned CEOs keep it real and talk law, branding and business!

Let’s Talk About Fonts with Joe Treacy

Mission CTRL
Mission CTRL
Let’s Talk About Fonts with Joe Treacy
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In this episode of Mission CTRL, Ramon is joined by the one and only Joe Treacy of innovative font house Treacyfaces®! Joe Treacy is a fellow Creative Director from the ‘old school’ of design and drops many gems in this episode chock full of typographical history sure to delight senior designers and novices alike. Tune in to learn about why typography is so important to great design directly from someone who has created his own fonts – Joe knows type!

Networking Effectively with Rob Thomas

Mission CTRL
Mission CTRL
Networking Effectively with Rob Thomas
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In this episode of Mission CTRL, Ramon is joined by the one and only Rob Thomas of Rob Thomas USA! Rob is an old friend of PD’s who specializes in networking and even has his own virtual (at the moment) professional networking group, Networking in Diners. Tune in to learn the secrets of forging valuable connections and making the most of your network!

Redesign Your Business (and Life!) with TJ Everhart

Mission CTRL
Mission CTRL
Redesign Your Business (and Life!) with TJ Everhart
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In this episode of Mission CTRL, Ramon is joined by the inspiring TJ Everheart! During her illustrious career, Ms. Everheart has been able to transform low performing groups into high performance machines by using her wildly successful Emotional Intelligence strategies. Learn about how much of an impact a work environment has on its occupants, and how you can become a more effective leader through emotional intelligence!

Social Design & Education with Kelly Page

Mission CTRL
Mission CTRL
Social Design & Education with Kelly Page
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In this episode of Mission CTRL, Ramon is joined by social designer, entrepreneur, and Director of Bennett Labs, Dr. Kelly Page! With a Ph.D in the Psychology of Web Knowledge and over 18 years of experience, Dr. Page works at the intersection of innovation and social design. She uses her passion for innovation to create truly social cultures, organizations, and leaders in everything from startups to fortune 500s. Come listen in as she discusses the differences in education around the world, and her views on the importance of social design. You’re not going to want to miss this!

Great Communication with Tom Matthews

Mission CTRL
Mission CTRL
Great Communication with Tom Matthews
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In this episode of Mission CTRL, Ramon is joined by the master communicator himself, Tom Matthews! Mr. Matthews got his start in the final days of the newspaper industry before jumping over to new media and broadcasting. These days, he’s Head of Communication and Marketing at Connecticut’s own Contractor Nation. Listen in as he tells us some of the secrets to being an effective communicator.

The Power of Mentorship with Steve Spiro

Mission CTRL
Mission CTRL
The Power of Mentorship with Steve Spiro
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In this episode of Mission CTRL, Ramon is joined by consultant, mentor, and 4th degree karate blackbelt, Steve Spiro! Driven by the belief that mentorship can completely change a person’s life, Mr. Spiro generously coaches both companies and individuals to connect more meaningfully. Come listen in to some of his hard-won advice, and learn why mentorship is so powerful.

Scaling Minority Businesses with Anita Gardyne

Mission CTRL
Mission CTRL
Scaling Minority Businesses with Anita Gardyne
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In this episode of Mission CTRL, Ramon and Jorge are joined by the incredible and fearless Anita Gardyne, President and CEO of Oneva Inc. Anita is a brilliant mind and serial entrepreneur who is passionate about lifting minority businesses. She has decades of experience working with billion dollar industry titans like Microsoft, and she knows a thing or two about launching a business (to say the least). Join us today for this incredible opportunity to learn from the best.

Chasing a Dream with Mike Massimino

Mission CTRL
Mission CTRL
Chasing a Dream with Mike Massimino
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In this episode of Mission CTRL, Ramon is joined by acclaimed actor Mike Massimino who has landed roles in movies including The Irishman and The Marvelous Mrs. Maisel. Mike brings us insights into the work of an actor and emphasizes the importance of resilience and chasing your dreams. Don’t miss this passionate and enlightening episode of Mission CTRL!

Fitness and Branding with Rob Rodriguez

Mission CTRL
Mission CTRL
Fitness and Branding with Rob Rodriguez
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In this episode of Mission CTRL, Ramon is joined by fitness expert and gym owner Rob Rodriguez to discuss branding and the fitness world. Rob gives us a look at how a business must adapt to a crisis, and explains the changes he has made to his business model to weather the storm.

Black Entrepreneurship (Part 3 of 3) with Shawn Rochester

Mission CTRL
Mission CTRL
Black Entrepreneurship (Part 3 of 3) with Shawn Rochester
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In an insightful conclusion to the Black Entrepreneurship series, Ramon and Jorge greet critically acclaimed author and powerful speaker Shawn Rochester. Learn some of the key lessons Shawn has written in his books, The Black Tax: The Cost of Being Black in America and CPR for the SOuL: How to Give Yourself a 20% Raise, Eliminate Your Debt, and Leave an Inheritance for Your Children’s Children. This episode is packed to the brim with important and often overlooked aspects of race in America, and how it impacts opportunities for economic growth.

Black Entrepreneurship (Part 2 of 3) with Lawrence Ross

Mission CTRL
Mission CTRL
Black Entrepreneurship (Part 2 of 3) with Lawrence Ross
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To continue our series on Black Entrepreneurship, Ramon is joined by Lawrence Ross, the author of Los Angeles Times bestseller, The Divine Nine: The History of African American Fraternities and Sororities. Listen in as he brings insights into his life as an author, how he broke into the industry as a person of color, and his new app dedicated to allyship.

Black Entrepreneurship (Part 1 of 3) with Dr. Maysa Akbar

Mission CTRL
Mission CTRL
Black Entrepreneurship (Part 1 of 3) with Dr. Maysa Akbar
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Today Ramon is joined by Dr. Maysa Akbar, a brilliant authority on racism and its impact on us all, as well as the author of Beyond Ally: The Pursuit of Racial Justice and Urban Trauma: A Legacy of Racism. Listen in as she discusses her work, personal brand, and race in the US as a whole in the first part of a three-part series on Black Entrepreneurs.

Seeing Differently with Chris Jarvis

Mission CTRL
Mission CTRL
Seeing Differently with Chris Jarvis
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On this very special episode of Mission CTRL, Ramon speaks with esteemed guest, and long time friend, Chris Jarvis. A best selling author and successful entrepreneur, Chris Jarvis brings us insight into the world of perspective. He teaches us the importance of perspective, the difference between giraffes and zebra, and lights up the room with his infectious enthusiasm for life. How do you truly reach the upper echelon of your business goals? Chris Jarvis knows what it takes.

Client Retention with Richard Shapiro

Mission CTRL
Mission CTRL
Client Retention with Richard Shapiro
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On this episode of Mission CTRL, Ramon speaks to Richard Shapiro, founder of The Center for Client Retention. With well over 25 years of experience and two best selling books – Mr. Shapiro gives us a look at the world of client retention, and reveals the imperative steps a business must take to have repeat customers. Listen in as Ramon and Rich discuss what additional steps must be taken during the continuing Covid outbreak, and learn how to succeed even now!

Dropping the Mic with Mike Patterson

Mission CTRL
Mission CTRL
Dropping the Mic with Mike Patterson
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The worlds of marketing and pop culture collide in this episode of Mission CTRL! Join Jorge and Ramon as they welcome esteemed guest Mike Patterson, and pick his brain about recent brand moves in response to a changing social climate. Whether it be the NFL, Aunt Jemima, or James Cameron’s Avatar;  Mike has a lot to say that you won’t want to miss!

The Future of Travel with Brian Harniman (Pt. 2)

Mission CTRL
Mission CTRL
The Future of Travel with Brian Harniman (Pt. 2)
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On this episode of Mission CTRL, 
Ramon and Brian Harniman dive even deeper into the travel industry’s response to COVID-19 and how things will never be the same after it. Did you know that LAX is using heat detection cameras to monitor body temperatures? Or that airlines have decided to fully pack their planes instead of having one seat gap between passengers? Episode 8 has all you need to know about the major changes you will encounter next time you travel!

The Future of Travel with Brian Harniman (Pt. 1)”

Mission CTRL
Mission CTRL
The Future of Travel with Brian Harniman (Pt. 1)”
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Continuing our series about the future of industries, Ramon is joined by long-time friend Brian Harniman to talk about how the travel industry has been impacted. In this first part, Ramon and Brian reveal the inner workings of the travel industry, and how these hidden systems are rattled by a world of cancelled trips and events.

The Future of Retail With Rob Tedesco

Mission CTRL
Mission CTRL
The Future of Retail With Rob Tedesco
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Welcome special guest Rob Tedesco as he and Ramon talk about the economic and commercial impact that COVID-19 has had on brick and mortar businesses. In this episode, Rob shares his insight on how businesses must make the transition to digital in order to survive. Other topics include the current reopening strategy, and retail’s evolution into a dominantly digital climate.

ReOpening Safely to a New Normal

Mission CTRL
Mission CTRL
ReOpening Safely to a New Normal
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Join our hosts Ramon and Jorge as they discuss the reopening of non-essential businesses, the strategies they are taking, and the new normal that they are opening to. Learn more about how Peralta Design is dealing with this challenge as we work to slowly get back to normal, and what precautions we are taking to ensure it is done as safely as possible.

Staying Sane While Staying Safe

Mission CTRL
Mission CTRL
Staying Sane While Staying Safe
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Animal Crossing anyone? In this episode of MissionCTRL, the PD team members discuss how they’ve each kept themselves “from being bored in the house and in the house bored.” Find out more about what we’re watching, listening, and doing to stay sane while staying safe.

Sell and Service Your Way Through The COVID-19 Pandemic

Mission CTRL
Mission CTRL
Sell and Service Your Way Through The COVID-19 Pandemic
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People are on edge. What can we do to create better outcomes with our clients and employees during this unprecedented, stressful time? Join Ramon Peralta, our Founder and Creative Director, as he encourages businesses and entrepreneurs with uplifting advice and clear examples on how to navigate the uncertainty of the COVID-19 pandemic.

Learn to Fail Faster or Risk Failing to Launch

Mission CTRL
Mission CTRL
Learn to Fail Faster or Risk Failing to Launch
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Learning how to fail safely, quickly and efficiently is a lesson that can surprisingly be a huge opportunity for growth in your business. Being able to rapidly prototype and try out new business models helps to determine what works and what doesn’t before you invest heavily in something that’s uncertain. Ramon and Jorge discuss experience with learning to be in “Constant Beta” and how companies both large and small can avoid the perils of failing to launch by learning to fail effectively.

Branding’s Biggest Stage – Super Bowl Ads 2020

Mission CTRL
Mission CTRL
Branding's Biggest Stage - Super Bowl Ads 2020
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For Mission CTRL’s first episode, Jorge, Ramon and Danny take a look into what is arguably branding’s biggest stage of the year, the Super Bowl! Nowhere else can you get the chance to market to a television audience of over 90 million and big companies shell out big bucks for the opportunity to catch the attention of the American public. We review the stand out efforts from this year’s batch of commercials both in terms of strong and memorable ads along with ones that weren’t as strong.