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HOT Potato – The Mr. Potato Head ‘rebrand’ Explained

HOT Potato – The Mr. Potato Head ‘rebrand’ Explained

Conservative media outlets have jumped on the so-called Mr. Potato Head rebrand like white on rice. To be honest, when I first heard about it, I was a bit surprised too, my first thought was, “don’t we have bigger fish to fry?” My second thought was, if Hasbro thinks...

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The Aunt Jemima Rebrand: This Was Long Overdue

The Aunt Jemima Rebrand: This Was Long Overdue

My first reaction to the new rebranded packaging revealed by PepsiCo yesterday, that is to make its way onto store shelves by June 2021, was “Hey, why didn’t they keep the likeness of Aunt Jemima and honor Nancy Green by renaming the syrup and pancake mix after her.”...

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The GOYA Backlash is Branding 101

The GOYA Backlash is Branding 101

It's Bigger Than Politics, It's Branding 101 A little over a week ago, the CEO of Goya Foods, Robert Unanue, slapped the entire Latino population of the United States in the face with one fell swoop when he said, “We’re all truly blessed, at the same time, to have a...

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Offices Prepare for Post-Virus Return To Work

Offices Prepare for Post-Virus Return To Work

We’re beginning to see signs of planning for reopening some parts of the economy, sooner in some places than others. But business will probably look pretty different: restaurant tables spaced out 6 feet apart, widespread masks and touchless payment systems. For the...

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Small Businesses are Being Exposed by PPP

Small Businesses are Being Exposed by PPP

The structure and model of your business matters. Many of the small businesses that you see on social media as being fully-staffed, full-time employee operations are being exposed.  For many short-sighted entrepreneurs the allure, and frankly, short-term...

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How to Keep Your Business Running Remotely

How to Keep Your Business Running Remotely

The COVID-19 pandemic has shaken the world to its core. The CDC and WHO continue to send out the same message: Take this seriously. The vast majority of people have taken proactive measures to avoid exposure, and part of that is restricting how much they leave the...

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Productivity Among Panic

Productivity Among Panic

Peralta Design was born during the recession of 2008. Our founder, Ramon Peralta, invested his severance pay from being laid off during the economic crisis to kickstart the agency. Truly an opportunity born from misfortune. A total 180 of inertia; turning a low moment...

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