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Landing Pages: An Vital Step in User Conversion

Landing Pages: An Vital Step in User Conversion

While websites are important to every business, whenever you're looking to encourage a user to take a specific action, that pulls them to a new stage of the marketing funnel, it is crucial to develop a landing page specific to that goal. Landing Pages can be used to:...

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Senator Blumenthal Announces MBDA Center at Peralta Design

Senator Blumenthal Announces MBDA Center at Peralta Design

On Tuesday, October 12th, the Greater New England Minority Supplier Development Council (GNEMSDC) launched the Connecticut Satellite office of the Massachusetts MBDA Business Center. As a proud member of the GNEMSDC and client of the MBDA, Peralta Design was honored...

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HOT Potato – The Mr. Potato Head ‘rebrand’ Explained

HOT Potato – The Mr. Potato Head ‘rebrand’ Explained

Conservative media outlets have jumped on the so-called Mr. Potato Head rebrand like white on rice. To be honest, when I first heard about it, I was a bit surprised too, my first thought was, “don’t we have bigger fish to fry?” My second thought was, if Hasbro thinks...

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The Aunt Jemima Rebrand: This Was Long Overdue

The Aunt Jemima Rebrand: This Was Long Overdue

My first reaction to the new rebranded packaging revealed by PepsiCo yesterday, that is to make its way onto store shelves by June 2021, was “Hey, why didn’t they keep the likeness of Aunt Jemima and honor Nancy Green by renaming the syrup and pancake mix after her.”...

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The GOYA Backlash is Branding 101

The GOYA Backlash is Branding 101

It's Bigger Than Politics, It's Branding 101 A little over a week ago, the CEO of Goya Foods, Robert Unanue, slapped the entire Latino population of the United States in the face with one fell swoop when he said, “We’re all truly blessed, at the same time, to have a...

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Offices Prepare for Post-Virus Return To Work

Offices Prepare for Post-Virus Return To Work

We’re beginning to see signs of planning for reopening some parts of the economy, sooner in some places than others. But business will probably look pretty different: restaurant tables spaced out 6 feet apart, widespread masks and touchless payment systems. For the...

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