by peralta | Sep 7, 2023 | Digital
In our competitive landscape, understanding and leveraging the marketing funnel is important for any aspiring entrepreneur, business, or even seasoned marketer. It serves as a strategic roadmap that transforms prospects into loyal customers, guiding them through a...
by peralta | Jun 9, 2023 | Digital
Search Engine Optimization (or SEO) and Search Engine Marketing (or SEM) are popular topics when discussing marketing strategies, but what is right for your business? The answer, more likely than not, is both of them together. Utilizing SEM and SEO in tandem allows...
by peralta | Apr 24, 2023 | Digital
Before we dive into any marketing strategy, it’s important to ask two critical questions: What is your S.M.A.R.T. Goals, and who is your audience? We know it’s tempting to say that you serve everyone, or that your ideal customer is simply anyone who pays....
by peralta | Feb 1, 2023 | Digital
If you’re reading this article, you’re probably looking for an effective way to set up your business for success. S.M.A.R.T goals are a great start. While lofty goals may lead to higher achievements than otherwise possible, they can also lead to failure if it is not...
by peralta | Nov 1, 2022 | Digital
Far too many businesses go through all the work of creating incredible products or services, setting up striking websites, and compiling collateral to communicate what they do, yet still have a hard time with conversion. This can be due to a number of reasons, but...
by peralta | Jun 11, 2022 | Digital
Why Analytics Are Important Here at PD, we say, “Your website is your 24 hour digital storefront.” Whether it’s informational, promotional or transactional, it’s the one place anyone in the WORLD can go to learn more about your business. How cool is that? What’s even...
by peralta | Apr 1, 2022 | Digital
Long-Form vs. Short-Form Content Before we begin, it is important to understand that the best way to approach content marketing is to first understand who your audience is, what they want and how you can provide it to them. Your end goal is to create content that not...
by peralta | Dec 1, 2021 | Digital
While websites are important to every business, whenever you’re looking to encourage a user to take a specific action, that pulls them to a new stage of the marketing funnel, it is crucial to develop a landing page specific to that goal. Landing Pages can be...
