Brand Awareness: The Basics

Brand Awareness: The Basics

Alright, picture this: you’re strolling through a crowded mall, and amidst the sea of logos and advertisements, one name catches your eye. It’s not just because of flashy graphics or a catchy jingle – it’s because you know that brand. You trust it....
Creating A Brand Name: Important Things to Consider

Creating A Brand Name: Important Things to Consider

Whether you are starting up a new business or want to refresh your existing brand or are just coming up with new ideas for products, this blog will be a great place to start. We will cover why brand names are important and what aspects of a brand name you should not...
Web Hosting vs Domains: Understanding the Vital Roles

Web Hosting vs Domains: Understanding the Vital Roles

Have you ever wondered about the fundamental building blocks of your online presence? In the bustling realm of the internet, domains and web hosting stand as pillars, each playing a crucial role in bringing your website to life. However, their functions are often...
The Art of Short-Form Video Content: Short & Snappy

The Art of Short-Form Video Content: Short & Snappy

Over the past few years, short-form video has skyrocketed in popularity, with platforms like reels and TikTok leading the charge. Chances are, you’re considering, integrating it into your strategy, if you haven’t already. Short-form videos offer an...
Adobe VS. Canva: A Comparison

Adobe VS. Canva: A Comparison

This debate continues to arise as Canva becomes more and more popular and gains additional functionality. These two tools are the most popular options available for creating your own designs. Both need, cost, and functionality may be some determining factors for which...
Web Cookies Decoded: Types, Disclaimer Banners & Tips

Web Cookies Decoded: Types, Disclaimer Banners & Tips

You’ve probably noticed it when you visit a website, the little banner pops up that asks you to accept the cookies? Over the years it’s become more and more prevalent on websites as the privacy regulations have increased. This blog will cover: What web cookies are The...
Email Segmentation & Subscriber Growth Strategies

Email Segmentation & Subscriber Growth Strategies

Whether you’re a seasoned entrepreneur or just starting your online venture, the power of email marketing cannot be overstated. Email marketing remains a powerful form of marketing in which you have direct communication with your audience. It’s a powerful tool...
10 Steps to Take Before Building Your Business Website

10 Steps to Take Before Building Your Business Website

Creating a website for your business is a necessary step. Before you rush into creating a website, there are 10 steps you should take to ensure that you hit the ground running. These steps will help make sure you don’t have to spend extra time reworking your website...
Unlock Business Success with Digital Marketing

Unlock Business Success with Digital Marketing

Digital marketing has continued to grow as a game-changer for businesses, offering a more affordable and effective way to reach a wider audience than several traditional marketing methods. In this blog post, we will explore the benefits of digital marketing for...
Super Bowl 2024: Commercial Recap & Takeaways

Super Bowl 2024: Commercial Recap & Takeaways

Whether you love football, or you’re a Swiftie cheering on your girl’s boyfriend, you probably contributed to the fact that the 2024 Super Bowl became the most watched NFL championship (and close to the top watched event on TV) in history with about 123 million people...
Website Blueprints: Information Your Website Should Have

Website Blueprints: Information Your Website Should Have

A well-designed website serves as a powerful tool to connect with customers, showcase products/services, and establish credibility in the competitive market. In this blog post, we will explore the importance of having a website for small businesses and provide...
Unveiling Google Ad Grants for Nonprofits

Unveiling Google Ad Grants for Nonprofits

Online visibility is crucial for nonprofit organizations striving to make a positive impact on the world. Google Ad Grants is a game-changing initiative that empowers nonprofits by providing them with free advertising on Google Search, helping them reach a broader...
Power of Storytelling

Power of Storytelling

In the evolving world of business, where competition is fierce and attention spans are short, the ability to captivate your audience becomes most important. A powerful tool that a small business has to have is the ability to tell a story. In this blog post we will...
Experience Matters: Exploring User Experience (UX)

Experience Matters: Exploring User Experience (UX)

Understanding and prioritizing User Experience (UX) is paramount for creating memorable, efficient, and delightful user journeys. Join us as we delve into the intricacies of user experience, unraveling the what, why, and how behind this transformative design...
Blogging: A Game-Changer for Small Businesses

Blogging: A Game-Changer for Small Businesses

Establishing an online presence is crucial for small businesses looking to thrive and expand. One powerful tool that is often overlooked is blogging. A well-crafted blog can be a game-changer, offering a multitude of benefits for small businesses. In this article,...
Brand Identity: A Deep Dive into Brand Guidelines

Brand Identity: A Deep Dive into Brand Guidelines

In the ever-evolving world of business, establishing a strong brand identity is paramount to success. A brand is not just a logo or a catchy slogan; it’s a complex ecosystem of values, personality, and visual elements that set a company apart. To maintain consistency...
Picking A Proper CMS For Your Business

Picking A Proper CMS For Your Business

Picking a proper Content Management System (CMS) may be difficult as there are so many options available and so many things to consider as well. So let’s dive in!   What is a Content Management System (CMS)? A CMS primarily needs to help you manage content and media...
10 Best Canva Templates in 2023 for Business Owners

10 Best Canva Templates in 2023 for Business Owners

You don’t have to possess advanced graphic design skills to craft stunning visuals for your brand. Utilizing user-friendly platforms like Canva, you can design social media graphics, blog post headers, and even videos that not only exude visual appeal but also...
Data Visualization: Importance & Best Practices

Data Visualization: Importance & Best Practices

Making decisions for your business on data is a must – if you are just following your gut, you are not making informed decisions that will help your business grow. There are so many different places to obtain data in today’s digital world from Analytics on...
Domains: What Are They And How Do You Secure One

Domains: What Are They And How Do You Secure One

Securing a domain or domain name is the first step in building your online presence to be found on various search engine platforms such as Google. In this blog, we will cover everything you need to know about domains so you can get started in setting up a website for...
Facebook: Redefining it’s brand identity

Facebook: Redefining it’s brand identity

The big names in Social Media have been anything but quiet in the past few months, from with the big “X” logo rebrand to the launch of Threads. There’ve been continuous changes brought upon us – some for the better and some still to be determined. One of the...
The Power of CTAs (Call-To-Actions)

The Power of CTAs (Call-To-Actions)

When creating a marketing campaign you should always start with a S.M.A.R.T. Goal that you can keep in mind. If you aren’t sure how to create a S.M.A.R.T. Goal – don’t worry we got you covered. The goal of any marketing material is to have your customer or...
The Marketing Funnel: Unveiled For Business Owners

The Marketing Funnel: Unveiled For Business Owners

In our competitive landscape, understanding and leveraging the marketing funnel is important for any aspiring entrepreneur, business, or even seasoned marketer. It serves as a strategic roadmap that transforms prospects into loyal customers, guiding them through a...
Landing Pages vs Websites: The Battle of Conversions

Landing Pages vs Websites: The Battle of Conversions

In today’s digital landscape, businesses have a variety of tools at their fingertips to engage and convert prospects into lifelong customers. There are two common options to be found online: landing pages and websites. While they may appear similar at first...
Crafting Connection: The Power of Your Brand Story

Crafting Connection: The Power of Your Brand Story

Developing a unique brand story is an essential part of your company’s brand identity. It is what holds your brand together and simultaneously differentiates you from your competitors. Many people think that it is merely the history of the brand; and while that is not...
AI Tools Businesses Should Know About

AI Tools Businesses Should Know About

For longer than you are probably aware of AI has been a part of your life. It surged up to the surface of the news in 2023 as many new AI apps followed ChatGPT’s release in November of 2022. However, even before these new forms of AI surfaced, virtual assistants were...
The HBO Max Rebrand (to the MAX)

The HBO Max Rebrand (to the MAX)

Brands do the darnedest things. This most recent adventure on the wild side finds us at the funeral of HBO. After five decades the beloved brand that has become synonymous with premium content, Game of Thrones and boxing, and is suddenly being taken out to pasture. ...
SEO vs. SEM: Which Strategy is Right for Your Business?

SEO vs. SEM: Which Strategy is Right for Your Business?

Search Engine Optimization (or SEO) and Search Engine Marketing (or SEM) are popular topics when discussing marketing strategies, but what is right for your business? The answer, more likely than not, is both of them together. Utilizing SEM and SEO in tandem allows...
Anheuser Busch Facing Bud Lash

Anheuser Busch Facing Bud Lash

Bud Light finds themselves in the eye of the storm during the most recent national culture wars. The brand launched a campaign featuring transgender activist Dylan Mulvaney and it was met with unanticipated vitriol from conservative groups and celebrities alike....
S.M.A.R.T Goals: Work SMARTER, Not Harder

S.M.A.R.T Goals: Work SMARTER, Not Harder

If you’re reading this article, you’re probably looking for an effective way to set up your business for success. S.M.A.R.T goals are a great start. While lofty goals may lead to higher achievements than otherwise possible, they can also lead to failure if it is not...
Data Driven Decisions – Stop Guessing, Start Growing!

Data Driven Decisions – Stop Guessing, Start Growing!

So you have a website for your business or organization but maybe it’s not performing as well as you’d like it to. You rack your brain and sit down to brainstorm with your team on how you can make it better and try a bunch of different ideas out but nothing...
Typography: 8 Best Practices Every Business Should Know

Typography: 8 Best Practices Every Business Should Know

Typography is all around us. It’s not only all over our digital world, visible in the apps on our hand-held devices and movies on the big screen, but it’s also in our physical world on brochures, magazines, billboards and more. All visually displayed text involves...
Market Research is Critical – Here’s Why

Market Research is Critical – Here’s Why

Far too many businesses go through all the work of creating incredible products or services, setting up striking websites, and compiling collateral to communicate what they do, yet still have a hard time with conversion. This can be due to a number of reasons, but...
Understanding SEO for Small Business Owners

Understanding SEO for Small Business Owners

Search Engine Optimization or SEO. The buzzword you hear every time anyone mentions a website. You’ve heard of it, you know it’s important for your business, but what does it mean exactly and how does it all work? Search Engine Optimization is one of those...
The Psychology of Color

The Psychology of Color

Why Color Choice Matters One of the most important steps in launching your brand is establishing what your corporate color palette will be. We see far too many entrepreneurs take their brand matters into their own hands thinking that it is something that they can do...
The Metaverse – What is Web3 and Why Is It Important?

The Metaverse – What is Web3 and Why Is It Important?

The Metaverse and Web 3.0.  It seems like these terms get thrown around more and more these days but most people aren’t really sure what they actually refer to. Is this some new take on virtual reality? Will I have to upgrade my computer? Perhaps new tech will...
Trust the Process – Building Better Websites

Trust the Process – Building Better Websites

Your website is where you, your organization, or your business lives on the internet. It’s the digital house you invite visitors to and you want to make sure you make a good first impression and craft an experience that inspires them to stay awhile. You not only...
What is Brand Consistency? Part 1: Brand Design

What is Brand Consistency? Part 1: Brand Design

Brand Consistency creates TRUST. How? Through predictability. The more consistent your brand is, the more recognizable it is to your customers. A brand that is predictable and reliable provides a feeling of sincerity and trust. A brand is not just a logo. The logo...
Landing Pages: An Vital Step in User Conversion

Landing Pages: An Vital Step in User Conversion

While websites are important to every business, whenever you’re looking to encourage a user to take a specific action, that pulls them to a new stage of the marketing funnel, it is crucial to develop a landing page specific to that goal. Landing Pages can be...
Senator Blumenthal Announces MBDA Center at Peralta Design

Senator Blumenthal Announces MBDA Center at Peralta Design

On Tuesday, October 12th, the Greater New England Minority Supplier Development Council (GNEMSDC) launched the Connecticut Satellite office of the Massachusetts MBDA Business Center. As a proud member of the GNEMSDC and client of the MBDA, Peralta Design was honored...
Owning a Website 101: Password Best-Practices

Owning a Website 101: Password Best-Practices

If you own a website, this series is for you! The Peralta Design web team put together a series to help business owners understand the importance of a website, how to maintain it and what to look out for. We will be releasing a new blog post every month, so stay...
HOT Potato – The Mr. Potato Head ‘rebrand’ Explained

HOT Potato – The Mr. Potato Head ‘rebrand’ Explained

Conservative media outlets have jumped on the so-called Mr. Potato Head rebrand like white on rice. To be honest, when I first heard about it, I was a bit surprised too, my first thought was, “don’t we have bigger fish to fry?” My second thought was, if Hasbro thinks...
The Aunt Jemima Rebrand: This Was Long Overdue

The Aunt Jemima Rebrand: This Was Long Overdue

My first reaction to the new rebranded packaging revealed by PepsiCo yesterday, that is to make its way onto store shelves by June 2021, was “Hey, why didn’t they keep the likeness of Aunt Jemima and honor Nancy Green by renaming the syrup and pancake mix after her.”...
Offices Prepare for Post-Virus Return To Work

Offices Prepare for Post-Virus Return To Work

We’re beginning to see signs of planning for reopening some parts of the economy, sooner in some places than others. But business will probably look pretty different: restaurant tables spaced out 6 feet apart, widespread masks and touchless payment systems. For the...
Small Businesses are Being Exposed by PPP

Small Businesses are Being Exposed by PPP

The structure and model of your business matters. Many of the small businesses that you see on social media as being fully-staffed, full-time employee operations are being exposed.  For many short-sighted entrepreneurs the allure, and frankly, short-term...
How to Keep Your Business Running Remotely

How to Keep Your Business Running Remotely

The COVID-19 pandemic has shaken the world to its core. The CDC and WHO continue to send out the same message: Take this seriously. The vast majority of people have taken proactive measures to avoid exposure, and part of that is restricting how much they leave the...
Productivity Among Panic

Productivity Among Panic

Peralta Design was born during the recession of 2008. Our founder, Ramon Peralta, invested his severance pay from being laid off during the economic crisis to kickstart the agency. Truly an opportunity born from misfortune. A total 180 of inertia; turning a low moment...
We Need Your Help.. Every Vote Counts!

We Need Your Help.. Every Vote Counts!

We can’t hold our excitement back! Peralta Design has been nominated in THREE (Count ’em, 3) “Best of” Categories: Most Entrepreneurial Most Promising for the Upcoming Generation Most Visionary We’re flattered for the nominations, but we...
Focus Your Energy on Growing Your Strengths

Focus Your Energy on Growing Your Strengths

At Peralta Design, everyone tends to wear many hats. We do what we can to help each other with projects, even if it isn’t what we’re best at. This week, we remind ourselves that branching out is important, but we shouldn’t neglect our strengths either. Everything...
Shining a Light on Revolutionary Cancer Treatment

Shining a Light on Revolutionary Cancer Treatment

Peralta Design has agreed to work alongside the Ora Lee Smith Cancer Research Foundation as its official creative agency of record. Peralta Design is the first business sponsor for the foundation and will provide $25,000.00 of in-kind marketing, design and web...
Rave reviews for Think Like an Entrepreneur Event

Rave reviews for Think Like an Entrepreneur Event

Dear Ramon, On Friday, April 28th, more than 100 interested and engaged business people and students from Housatonic Community College, the University of Bridgeport, and Western Connecticut State University came together for the BRBC’s Women’s Leadership Council...
City of Shelton Website New and Improved

City of Shelton Website New and Improved

By Aaron Berkowitz Shelton, CT (February 28, 2017)—Over the course of the past five or six months there have been numerous complaints made by residents about the quality and overall accessibility of the city’s website. A local web design company is confident that its...
Brotherhood and Business: Alphas Hiring Alphas

Brotherhood and Business: Alphas Hiring Alphas

Brother Jeffrey Sterling, hires Brother Ramon Peralta’s design firm for new project. Shelton, CT (February 22, 2017)—Bro. Jeffrey E. Sterling, M.D., has once again tapped Bro. Ramon Peralta’s digital creative agency, Peralta Design to launch a digital online community...
New Digs Give Shelton-Based Peralta Design Room to Grow

New Digs Give Shelton-Based Peralta Design Room to Grow

Bridgeport, CT (January 27, 2017)—For more than 8 years, Peralta Design’s mission has been to help others start and launch their own businesses. With its new location in suite 418 at 2 Enterprise Drive in Shelton, owner and founder Ramon Peralta hopes his own business...
Shelton-Based Peralta Design Moves to New Location

Shelton-Based Peralta Design Moves to New Location

The think tank and digital creative house provides creative services, web development and marketing strategies for products and businesses. SHELTON, CT (January 20, 2017)—Peralta Design has moved into a new location at 2 Enterprise Drive, Suite 418 in Shelton, CT...
45th Annual Gold Seal Awards Honoring Community Service

45th Annual Gold Seal Awards Honoring Community Service

Shelton, Connecticut (October 26, 2016)—On Wednesday, October 26, 2016, the Greater Valley Chamber of Commerce presented six awards: one Platinum Award, four Gold Seal Awards, and one Silver Medal Award. Presented to the region’s business and community leaders who...