by peralta | Nov 3, 2023 | Web
Picking a proper Content Management System (CMS) may be difficult as there are so many options available and so many things to consider as well. So let’s dive in! What is a Content Management System (CMS)? A CMS primarily needs to help you manage content and media...
by peralta | Nov 3, 2023 | Brand
You don’t have to possess advanced graphic design skills to craft stunning visuals for your brand. Utilizing user-friendly platforms like Canva, you can design social media graphics, blog post headers, and even videos that not only exude visual appeal but also...
by peralta | Nov 2, 2023 | Digital
Making decisions for your business on data is a must – if you are just following your gut, you are not making informed decisions that will help your business grow. There are so many different places to obtain data in today’s digital world from Analytics on...
by peralta | Oct 6, 2023 | Web
Securing a domain or domain name is the first step in building your online presence to be found on various search engine platforms such as Google. In this blog, we will cover everything you need to know about domains so you can get started in setting up a website for...
by peralta | Oct 6, 2023 | Business
The big names in Social Media have been anything but quiet in the past few months, from with the big “X” logo rebrand to the launch of Threads. There’ve been continuous changes brought upon us – some for the better and some still to be determined. One of the...
by peralta | Oct 6, 2023 | Brand, Digital
In the world of business, the terms “branding” and “marketing” are often used interchangeably, leading to confusion. However, they represent distinct, yet closely related, concepts that play major roles in a company’s success. Let’s...
by peralta | Sep 7, 2023 | Web
When creating a marketing campaign you should always start with a S.M.A.R.T. Goal that you can keep in mind. If you aren’t sure how to create a S.M.A.R.T. Goal – don’t worry we got you covered. The goal of any marketing material is to have your customer or...
by peralta | Sep 7, 2023 | Business
Barbie debuted on July 21, 2023 to a historically high opening weekend in the USA. So what contributed to this incredible launch? 👠 Pink and Green Barbie had a reported marketing budget of $150 million (domestically) which is not not an unheard of budget for movies,...
by peralta | Sep 7, 2023 | Digital
In our competitive landscape, understanding and leveraging the marketing funnel is important for any aspiring entrepreneur, business, or even seasoned marketer. It serves as a strategic roadmap that transforms prospects into loyal customers, guiding them through a...
by peralta | Aug 7, 2023 | Web
In today’s digital landscape, businesses have a variety of tools at their fingertips to engage and convert prospects into lifelong customers. There are two common options to be found online: landing pages and websites. While they may appear similar at first...
by peralta | Aug 7, 2023 | Brand
Developing a unique brand story is an essential part of your company’s brand identity. It is what holds your brand together and simultaneously differentiates you from your competitors. Many people think that it is merely the history of the brand; and while that is not...
by peralta | Aug 7, 2023 | Business
For longer than you are probably aware of AI has been a part of your life. It surged up to the surface of the news in 2023 as many new AI apps followed ChatGPT’s release in November of 2022. However, even before these new forms of AI surfaced, virtual assistants were...
by peralta | Jun 9, 2023 | Business
Brands do the darnedest things. This most recent adventure on the wild side finds us at the funeral of HBO. After five decades the beloved brand that has become synonymous with premium content, Game of Thrones and boxing, and is suddenly being taken out to pasture. ...
by peralta | Jun 9, 2023 | Digital
Search Engine Optimization (or SEO) and Search Engine Marketing (or SEM) are popular topics when discussing marketing strategies, but what is right for your business? The answer, more likely than not, is both of them together. Utilizing SEM and SEO in tandem allows...
by peralta | Jun 9, 2023 | Web
Over 90% of websites have at least one accessibility failure. Not all hope is lost because you can avoid adding to this statistic by making sure that your website is ADA compliant. You may be wondering what even is ADA compliance? How do you become compliant? Not to...
by peralta | Jun 1, 2023 | Brand
It’s no secret that brands change and evolve over time. If your brand has been around for a few years now, there is a good chance that it is not the same as when it was launched and neither are your customers. As your brand grows, it is important to ensure that your...
by peralta | May 31, 2023 | Business
Bud Light finds themselves in the eye of the storm during the most recent national culture wars. The brand launched a campaign featuring transgender activist Dylan Mulvaney and it was met with unanticipated vitriol from conservative groups and celebrities alike....
by peralta | Apr 24, 2023 | Digital
Before we dive into any marketing strategy, it’s important to ask two critical questions: What is your S.M.A.R.T. Goals, and who is your audience? We know it’s tempting to say that you serve everyone, or that your ideal customer is simply anyone who pays....
by peralta | Apr 4, 2023 | Web
When a user visits your website, you’ve got 8 seconds to grab their attention. Usually, the first thing that grabs their eye is whatever is at the top of the page. This area is known as “above the fold” and refers to the content that’s visible...
by peralta | Mar 1, 2023 | Brand
Have you ever visited a website or have been handed a flyer and the page was filled with large blocks of text with little to no formatting? Was it overwhelming? You probably didn’t know where to start. Actually, you most likely looked at the page and lost the desire...
by peralta | Feb 1, 2023 | Digital
If you’re reading this article, you’re probably looking for an effective way to set up your business for success. S.M.A.R.T goals are a great start. While lofty goals may lead to higher achievements than otherwise possible, they can also lead to failure if it is not...
by peralta | Jan 6, 2023 | Web
So you have a website for your business or organization but maybe it’s not performing as well as you’d like it to. You rack your brain and sit down to brainstorm with your team on how you can make it better and try a bunch of different ideas out but nothing...
by peralta | Dec 1, 2022 | Brand
Typography is all around us. It’s not only all over our digital world, visible in the apps on our hand-held devices and movies on the big screen, but it’s also in our physical world on brochures, magazines, billboards and more. All visually displayed text involves...
by peralta | Nov 1, 2022 | Digital
Far too many businesses go through all the work of creating incredible products or services, setting up striking websites, and compiling collateral to communicate what they do, yet still have a hard time with conversion. This can be due to a number of reasons, but...
by peralta | Oct 3, 2022 | Web
Search Engine Optimization or SEO. The buzzword you hear every time anyone mentions a website. You’ve heard of it, you know it’s important for your business, but what does it mean exactly and how does it all work? Search Engine Optimization is one of those...
by peralta | Sep 8, 2022 | Brand
Why Color Choice Matters One of the most important steps in launching your brand is establishing what your corporate color palette will be. We see far too many entrepreneurs take their brand matters into their own hands thinking that it is something that they can do...
by peralta | Jun 11, 2022 | Digital
Why Analytics Are Important Here at PD, we say, “Your website is your 24 hour digital storefront.” Whether it’s informational, promotional or transactional, it’s the one place anyone in the WORLD can go to learn more about your business. How cool is that? What’s even...
by peralta | Jun 1, 2022 | Web
The Metaverse and Web 3.0. It seems like these terms get thrown around more and more these days but most people aren’t really sure what they actually refer to. Is this some new take on virtual reality? Will I have to upgrade my computer? Perhaps new tech will...
by peralta | May 2, 2022 | Brand, Creative
Do you recognize this brand? Take a minute to think. You’ve likely passed by it or stopped in on your morning commute and no matter where you are, the iconic pink and orange are always the same. So…..do you know what it is? Of course it’s Dunkin’®! The Dunkin’® brand...
by peralta | Apr 1, 2022 | Digital
Long-Form vs. Short-Form Content Before we begin, it is important to understand that the best way to approach content marketing is to first understand who your audience is, what they want and how you can provide it to them. Your end goal is to create content that not...
by peralta | Mar 1, 2022 | Web
Your website is where you, your organization, or your business lives on the internet. It’s the digital house you invite visitors to and you want to make sure you make a good first impression and craft an experience that inspires them to stay awhile. You not only...
by peralta | Feb 1, 2022 | Brand
Brand Consistency creates TRUST. How? Through predictability. The more consistent your brand is, the more recognizable it is to your customers. A brand that is predictable and reliable provides a feeling of sincerity and trust. A brand is not just a logo. The logo...
by peralta | Dec 23, 2021 | Professional Development
Every new hire at PD is asked to take a DiSC® assessment. Why? Company culture is important to us, and in order to have a healthy culture, it’s important to understand communication styles, and how to effectively communicate with one another. You can improve the...
by peralta | Dec 1, 2021 | Digital
While websites are important to every business, whenever you’re looking to encourage a user to take a specific action, that pulls them to a new stage of the marketing funnel, it is crucial to develop a landing page specific to that goal. Landing Pages can be...
by peralta | Oct 29, 2021 | News
On Tuesday, October 12th, the Greater New England Minority Supplier Development Council (GNEMSDC) launched the Connecticut Satellite office of the Massachusetts MBDA Business Center. As a proud member of the GNEMSDC and client of the MBDA, Peralta Design was honored...
by peralta | Oct 1, 2021 | Web
As a business, Peralta Design understands the importance of cybersecurity not only for ourselves, but for our clients as well. Did you know that 43% of cyber attacks target small businesses? And that only 14% of small businesses state that their ability to mitigate...
by peralta | Sep 1, 2021 | Web
If you own a website, this series is for you! The Peralta Design web team put together a series to help business owners understand the importance of a website, how to maintain it and what to look out for. We will be releasing a new blog post every month, so stay...
by peralta | Mar 2, 2021 | Brand
Conservative media outlets have jumped on the so-called Mr. Potato Head rebrand like white on rice. To be honest, when I first heard about it, I was a bit surprised too, my first thought was, “don’t we have bigger fish to fry?” My second thought was, if Hasbro thinks...
by peralta | Feb 11, 2021 | Uncategorized
My first reaction to the new rebranded packaging revealed by PepsiCo yesterday, that is to make its way onto store shelves by June 2021, was “Hey, why didn’t they keep the likeness of Aunt Jemima and honor Nancy Green by renaming the syrup and pancake mix after her.”...
by peralta | Apr 23, 2020 | News
We’re beginning to see signs of planning for reopening some parts of the economy, sooner in some places than others. But business will probably look pretty different: restaurant tables spaced out 6 feet apart, widespread masks and touchless payment systems. For the...
![Planning for the Reopen: Best Practices from Businesses That Are [Now] Open](https://peraltadesign.com/wp-content/uploads/2020/04/Screen-Shot-2020-04-23-at-2.44.19-PM.png)
by peralta | Apr 23, 2020 | News
Business owners and managers across a spectrum of area industries on Wednesday discussed how they have pivoted and adapted to survive the coronavirus crisis — and how their industry segments are likely to be permanently altered when Connecticut — and the world —...
by peralta | Apr 10, 2020 | News
The structure and model of your business matters. Many of the small businesses that you see on social media as being fully-staffed, full-time employee operations are being exposed. For many short-sighted entrepreneurs the allure, and frankly, short-term...
by peralta | Mar 24, 2020 | News, Uncategorized
The COVID-19 pandemic has shaken the world to its core. The CDC and WHO continue to send out the same message: Take this seriously. The vast majority of people have taken proactive measures to avoid exposure, and part of that is restricting how much they leave the...
by peralta | Mar 12, 2020 | News
Peralta Design was born during the recession of 2008. Our founder, Ramon Peralta, invested his severance pay from being laid off during the economic crisis to kickstart the agency. Truly an opportunity born from misfortune. A total 180 of inertia; turning a low moment...
by peralta | Feb 13, 2020 | News
We can’t hold our excitement back! Peralta Design has been nominated in THREE (Count ’em, 3) “Best of” Categories: Most Entrepreneurial Most Promising for the Upcoming Generation Most Visionary We’re flattered for the nominations, but we...
by peralta | Feb 6, 2020 | Uncategorized
At Peralta Design, everyone tends to wear many hats. We do what we can to help each other with projects, even if it isn’t what we’re best at. This week, we remind ourselves that branching out is important, but we shouldn’t neglect our strengths either. Everything...
by peralta | Jan 17, 2020 | News
Peralta Design has agreed to work alongside the Ora Lee Smith Cancer Research Foundation as its official creative agency of record. Peralta Design is the first business sponsor for the foundation and will provide $25,000.00 of in-kind marketing, design and web...
by peralta | Jun 4, 2019 | News
Monroe, CT June 4th 2019 Ramon Peralta Presented: Brand University – How to Differentiate YOU from Your Competition at a SCORE Small Business Workshop co-sponsored by The Edith Wheeler Memorial (Monroe) Library and the Monroe Chamber of Commerce. In today’s...
by peralta | Apr 25, 2019 | News
Dear Ramon, On Friday, April 28th, more than 100 interested and engaged business people and students from Housatonic Community College, the University of Bridgeport, and Western Connecticut State University came together for the BRBC’s Women’s Leadership Council...
by peralta | Apr 25, 2019 | News
Ramon Peralta Jr. founder and creative director of Peralta Design will be joining other expert entrepreneurs and intrepreneurs for a panel discussion following keynote speaker Themis Klarides. Please join Ramon on Friday April 28th at Housatonic Community College...
by peralta | Apr 25, 2019 | News
By Aaron Berkowitz Shelton, CT (February 28, 2017)—Over the course of the past five or six months there have been numerous complaints made by residents about the quality and overall accessibility of the city’s website. A local web design company is confident that its...
by peralta | Apr 25, 2019 | News
Brother Jeffrey Sterling, hires Brother Ramon Peralta’s design firm for new project. Shelton, CT (February 22, 2017)—Bro. Jeffrey E. Sterling, M.D., has once again tapped Bro. Ramon Peralta’s digital creative agency, Peralta Design to launch a digital online community...
by peralta | Apr 25, 2019 | News
Bridgeport, CT (January 27, 2017)—For more than 8 years, Peralta Design’s mission has been to help others start and launch their own businesses. With its new location in suite 418 at 2 Enterprise Drive in Shelton, owner and founder Ramon Peralta hopes his own business...
by peralta | Jan 20, 2017 | News
The think tank and digital creative house provides creative services, web development and marketing strategies for products and businesses. SHELTON, CT (January 20, 2017)—Peralta Design has moved into a new location at 2 Enterprise Drive, Suite 418 in Shelton, CT...
by peralta | Oct 26, 2016 | News
Shelton, Connecticut (October 26, 2016)—On Wednesday, October 26, 2016, the Greater Valley Chamber of Commerce presented six awards: one Platinum Award, four Gold Seal Awards, and one Silver Medal Award. Presented to the region’s business and community leaders who...
by peralta | Jan 23, 2016 | News
President Virgilio introduced our speaker, Ramon Peralta, the founder and Creative Director of Peralta Design, located in Shelton. Mr. Peralta has over 20 years of experience in the development corporate identities and marketing design. Ramon and his family live in...
by peralta | Nov 24, 2015 | News
Palm Coast, Florida (November 24, 2015) — Once the winner of “The Worst Logo,”contest was selected on November 3rd, it was finally time to do what we do best…DESIGN! We knew right off the bat that we wanted to incorporate key elements of the original logo...
by peralta | Nov 3, 2015 | News
Palm Coast, Florida (November 3, 2015)— After careful deliberation, the team at Peralta Design is excited to announce that the winner of the Worst Logo Contest is none other than FPS – Future Problem Solving Program of Flagler County. FPS’ logo was chosen...
by peralta | Sep 24, 2015 | News
Palm Coast, Florida (September 24, 2015)— Your business is something you take pride in. You work hard to provide a top-notch service for your customers, you spend an incredible amount of time and effort to ensure that you’re producing the best quality product,...
by peralta | May 6, 2015 | News
FOR IMMEDIATE RELEASE Tamara N. Simpson 203-910-3472 tamara@peraltadesign.com NEW HAVEN (MAY 6, 2015) Shelton-based company, Peralta Design, is proud to announce its expansion into the Hartford area. Known as one of Connecticut’s leading providers of creative...
