What is Brand Consistency? Part 1: Brand Design

What is Brand Consistency? Part 1: Brand Design

Brand Consistency creates TRUST. How? Through predictability. The more consistent your brand is, the more recognizable it is to your customers. A brand that is predictable and reliable provides a feeling of sincerity and trust. A brand is not just a logo. The logo...
HOT Potato – The Mr. Potato Head ‘rebrand’ Explained

HOT Potato – The Mr. Potato Head ‘rebrand’ Explained

Conservative media outlets have jumped on the so-called Mr. Potato Head rebrand like white on rice. To be honest, when I first heard about it, I was a bit surprised too, my first thought was, “don’t we have bigger fish to fry?” My second thought was, if Hasbro thinks...