by peralta | Aug 7, 2023 | Brand
Developing a unique brand story is an essential part of your company’s brand identity. It is what holds your brand together and simultaneously differentiates you from your competitors. Many people think that it is merely the history of the brand; and while that is not...
by peralta | Jun 1, 2023 | Brand
It’s no secret that brands change and evolve over time. If your brand has been around for a few years now, there is a good chance that it is not the same as when it was launched and neither are your customers. As your brand grows, it is important to ensure that your...
by peralta | Mar 1, 2023 | Brand
Have you ever visited a website or have been handed a flyer and the page was filled with large blocks of text with little to no formatting? Was it overwhelming? You probably didn’t know where to start. Actually, you most likely looked at the page and lost the desire...
by peralta | Dec 1, 2022 | Brand
Typography is all around us. It’s not only all over our digital world, visible in the apps on our hand-held devices and movies on the big screen, but it’s also in our physical world on brochures, magazines, billboards and more. All visually displayed text involves...
by peralta | Sep 8, 2022 | Brand
Why Color Choice Matters One of the most important steps in launching your brand is establishing what your corporate color palette will be. We see far too many entrepreneurs take their brand matters into their own hands thinking that it is something that they can do...
by peralta | May 2, 2022 | Brand, Creative
Do you recognize this brand? Take a minute to think. You’ve likely passed by it or stopped in on your morning commute and no matter where you are, the iconic pink and orange are always the same. So…..do you know what it is? Of course it’s Dunkin’®! The Dunkin’® brand...
by peralta | Feb 1, 2022 | Brand
Brand Consistency creates TRUST. How? Through predictability. The more consistent your brand is, the more recognizable it is to your customers. A brand that is predictable and reliable provides a feeling of sincerity and trust. A brand is not just a logo. The logo...
by peralta | Mar 2, 2021 | Brand
Conservative media outlets have jumped on the so-called Mr. Potato Head rebrand like white on rice. To be honest, when I first heard about it, I was a bit surprised too, my first thought was, “don’t we have bigger fish to fry?” My second thought was, if Hasbro thinks...
