by peralta | Apr 4, 2024 | Brand, Business
Italian automaker Lamborghini has always been synonymous with the quintessential supercar and it’s brand represents speed, technology and opulence. With aggressive body lines, bright colors and a futuristic stance, this dream ride continues to be a head-turner for...
by peralta | Mar 11, 2024 | Business
Whether you love football, or you’re a Swiftie cheering on your girl’s boyfriend, you probably contributed to the fact that the 2024 Super Bowl became the most watched NFL championship (and close to the top watched event on TV) in history with about 123 million people...
by peralta | Dec 6, 2023 | Business
The time of data is back! Spotify Wrapped recently released their latest annual campaign and it’s taken over social media. What is Spotify Wrapped? Every year, Spotify provides you with a quick summary of your year. It’s an annual analysis of users’ behavior, year...
by peralta | Oct 6, 2023 | Business
The big names in Social Media have been anything but quiet in the past few months, from with the big “X” logo rebrand to the launch of Threads. There’ve been continuous changes brought upon us – some for the better and some still to be determined. One of the...
by peralta | Sep 7, 2023 | Business
Barbie debuted on July 21, 2023 to a historically high opening weekend in the USA. So what contributed to this incredible launch? 👠 Pink and Green Barbie had a reported marketing budget of $150 million (domestically) which is not not an unheard of budget for movies,...
by peralta | Aug 7, 2023 | Business
For longer than you are probably aware of AI has been a part of your life. It surged up to the surface of the news in 2023 as many new AI apps followed ChatGPT’s release in November of 2022. However, even before these new forms of AI surfaced, virtual assistants were...
by peralta | Jun 9, 2023 | Business
Brands do the darnedest things. This most recent adventure on the wild side finds us at the funeral of HBO. After five decades the beloved brand that has become synonymous with premium content, Game of Thrones and boxing, and is suddenly being taken out to pasture. ...
by peralta | May 31, 2023 | Business
Bud Light finds themselves in the eye of the storm during the most recent national culture wars. The brand launched a campaign featuring transgender activist Dylan Mulvaney and it was met with unanticipated vitriol from conservative groups and celebrities alike....
