by peralta | Sep 7, 2023 | Business
Barbie debuted on July 21, 2023 to a historically high opening weekend in the USA. So what contributed to this incredible launch? 👠 Pink and Green Barbie had a reported marketing budget of $150 million (domestically) which is not not an unheard of budget for movies,...
by peralta | Aug 7, 2023 | Business
For longer than you are probably aware of AI has been a part of your life. It surged up to the surface of the news in 2023 as many new AI apps followed ChatGPT’s release in November of 2022. However, even before these new forms of AI surfaced, virtual assistants were...
by peralta | Jun 9, 2023 | Business
Brands do the darnedest things. This most recent adventure on the wild side finds us at the funeral of HBO. After five decades the beloved brand that has become synonymous with premium content, Game of Thrones and boxing, and is suddenly being taken out to pasture. ...
by peralta | May 31, 2023 | Business
Bud Light finds themselves in the eye of the storm during the most recent national culture wars. The brand launched a campaign featuring transgender activist Dylan Mulvaney and it was met with unanticipated vitriol from conservative groups and celebrities alike....
