The Power of CTAs (Call-To-Actions)

The Power of CTAs (Call-To-Actions)

When creating a marketing campaign you should always start with a S.M.A.R.T. Goal that you can keep in mind. If you aren’t sure how to create a S.M.A.R.T. Goal – don’t worry we got you covered. The goal of any marketing material is to have your customer or...
Landing Pages vs Websites: The Battle of Conversions

Landing Pages vs Websites: The Battle of Conversions

In today’s digital landscape, businesses have a variety of tools at their fingertips to engage and convert prospects into lifelong customers. There are two common options to be found online: landing pages and websites. While they may appear similar at first...
Data Driven Decisions – Stop Guessing, Start Growing!

Data Driven Decisions – Stop Guessing, Start Growing!

So you have a website for your business or organization but maybe it’s not performing as well as you’d like it to. You rack your brain and sit down to brainstorm with your team on how you can make it better and try a bunch of different ideas out but nothing...
Understanding SEO for Small Business Owners

Understanding SEO for Small Business Owners

Search Engine Optimization or SEO. The buzzword you hear every time anyone mentions a website. You’ve heard of it, you know it’s important for your business, but what does it mean exactly and how does it all work? Search Engine Optimization is one of those...
The Metaverse – What is Web3 and Why Is It Important?

The Metaverse – What is Web3 and Why Is It Important?

The Metaverse and Web 3.0.  It seems like these terms get thrown around more and more these days but most people aren’t really sure what they actually refer to. Is this some new take on virtual reality? Will I have to upgrade my computer? Perhaps new tech will...
Trust the Process – Building Better Websites

Trust the Process – Building Better Websites

Your website is where you, your organization, or your business lives on the internet. It’s the digital house you invite visitors to and you want to make sure you make a good first impression and craft an experience that inspires them to stay awhile. You not only...
Owning a Website 101: Password Best-Practices

Owning a Website 101: Password Best-Practices

If you own a website, this series is for you! The Peralta Design web team put together a series to help business owners understand the importance of a website, how to maintain it and what to look out for. We will be releasing a new blog post every month, so stay...