COVID-19 Update: We are 100% operational and are working 50% remotely in compliance with Governor Lamont’s orders for the safety of our team and that of our clients. Read More
How to Keep Your Business Running Remotely

How to Keep Your Business Running Remotely

The COVID-19 pandemic has shaken the world to its core. The CDC and WHO continue to send out the same message: Take this seriously. The vast majority of people have taken proactive measures to avoid exposure, and part of that is restricting how much they leave the...
Focus Your Energy on Growing Your Strengths

Focus Your Energy on Growing Your Strengths

At Peralta Design, everyone tends to wear many hats. We do what we can to help each other with projects, even if it isn’t what we’re best at. This week, we remind ourselves that branching out is important, but we shouldn’t neglect our strengths either. Everything...
The PD Life of: A Motion Design Intern

The PD Life of: A Motion Design Intern

By: Danny Scinto Being an animator and video editor is a strange life. I’m one of those people whose passion aligns with their professional career. I wake up, work on some personal videos, then head to work to make videos for my company, then arrive at home with just...
Junior Achievement Day at Peralta Design

Junior Achievement Day at Peralta Design

It was an exciting day at Peralta Design hanging out with the 2019 JA Interns! Junior Achievement’s purpose is to inspire and prepare young people to succeed in a global economy. JA of Fairfield County is our local partner chapter preparing youth for success in...
Effective Teams “Fly” in V-Formation

Effective Teams “Fly” in V-Formation

  Effective Teams “Fly” in a V-Formation just like geese do. “Scientists have determined that the V-shaped formation that geese use when migrating serves two important purposes: First, it conserves their energy. Each bird flies slightly above the bird in...
The Snow Must Go On!

The Snow Must Go On!

Business owners need to plan for the best, not the worst.   Warning: This will be a rant about the frustrations caused by exaggerated and inaccurate weather predictions and the ramifications from the hysteria that ensues from a business owner’s perspective. We...
Junior Achievement Day at PD

Junior Achievement Day at PD

The following recaps were penned by Fairchild Wheeler School students Paul Trujillo and Mike Smith who recently spent the day at Peralta Design as part of Junior Achievement of Western Connecticut. These writings are unedited and candid. Enjoy! “Hello, you must be...
Mayor Toni Harp Night at Peralta Design

Mayor Toni Harp Night at Peralta Design

  On January 16th, 2018 Peralta Design had the privilege and honor of hosting an intimate evening with New Haven Mayor Toni Harp at our Shelton, CT headquarters. We were proudly tapped to design her now famous campaign logo when she ran for her 2nd term as Mayor...
Be the Giraffe

Be the Giraffe

“One of the best strategies you can apply to your business is learning how small, incremental improvements in your core processes can result in geometric growth for the entire company.” – Tony Robbins Often times internal teams at companies can get...

Offsite Team Building (with the Fishies)

By Laura Olivieri Tulley   Recently, I attended my first annual “Peralta Design Hackathon” which was held at The Maritime Aquarium in Norwalk, CT. Rather than hold it in the usual conference room forum, Ramon felt that the atmosphere at the aquarium would...

Leading a Diverse Team in Turbulent Times

The leader of an organization sets the tone of the culture within that organization. Whether it’s a sports team, a small business or a country. Whoever is at the helm dictates the vibe of the tribe. If the leader is anxious, the team is anxious. If the leader is a...

“What’s Your Summer Job?”

By Olivia Hale   I’ve been asked a few times this summer, “What’s your summer job?” I’m a 16-year-old high school student, so it’s typical to have a summer job, but when I answer their question it’s usually taken with a look of surprise. I’m interning with two...

We Launch Brands®

A Case Study: AcedMyInterview.com First question people ask us is what do you do? The second question is often, “Who are some of your clients?” The reality is that we are a full service digital creative agency, but our niche (you should all have a niche) is the...

Usain Bolt Did NOT Sign With Nike

Why Usain Bolt would never leave Puma: The Puma + Jamaica Connection By Ramon E. Peralta III Thursday, August 25th, 2016 What is faster than Usain Bolt? Internet Rumors. With the closing of the much entertaining Rio Olympics this past Sunday, there seems to be an...

The Art of Email Response Time

Responding to client emails is an art form. Of course, using proper English, grammar and tone is important. For now, let’s focus on the timing of client email responses. How quickly (or slowly) you respond can determine whether that client is a Tier One, Tier...

Bob Scinto a Hometown Hero

As an active member of the Bridgeport Regional Business Council (brbc.org) I can personally attest that as a business organization, it affords many opportunities for networking within the Greater Bridgeport area. Fearlessly and selflessly led by Paul Timpanelli, the...

The New Captain Citrus is Marvelous

Like millions of kids, I always dreamed about working for Marvel Comics as an illustrator, when I grew up. I can remember just sitting up late at night, thinking about how cool it would be to draw comics for a living. As an avid collector, of both Marvel and DC...

A-B-H: Always Be Helping

 “A major reason that prospects do not buy is because they do not fully understand what you are selling and how they can use and benefit from it.”– Brian Tracy, “Be a Sales Superstar”  Last night I closed a deal on a proposal that I originally submitted back in...

Our Next Client May Be One of Yours

How’s that for a controversial headline. Grabbed your attention, didn’t it? Let me explain. What I’m talking about is cross-pollination, lead sharing, or referral business.Every entrepreneur I’ve spoken to will tell you that up to 100% of their business is referral or...

Trust and Teamwork

“Whether you’re on a sports team, in an office or a member of a family, if you can’t trust one another there’s going to be trouble.” ― Stephen M.R. Covey, The SPEED of Trust: The One Thing that Changes EverythingWe spent all day hiking through the bamboo forests on...

Broadway’s First Black Phantom

My Review of Phantom of the Opera starring Norm Lewis and Sierra BoggessThe Famed Marquis of the Majestic Theatre – The Phantom of the Opera has had a 26-year run on BroadwayI don’t usually review Broadway shows in my design blog, but this time I’ve been...

“How Many Companies Have You Started?”

The Startup SpecialistI got out for some Fall golf this past Sunday and Pete, who was in our foursome, a salesman for a well-known recruitment company asks me, “So, what do you do again?”  After sharing about my company, and what we do at Peralta Design, Pete then...

Entrepreneur or Small Business Owner?

Recently, someone referred to me as an entrepreneur on one of my Facebook posts. Sure, I subscribe to Entrepreneur magazine, but am I really an entrepreneur, or do I just run a business? Clearly a tech startup founder is an entrepreneur. But is a barber who opens up a...

Rebranding a Startup

Case Study: Daktori, The Physician’s Financial Advocate There are times during the startup process where companies switch gears from a branding and marketing perspective. A company may find that as it develops and prepares to launch, the process of defining itself...

Case Study: Azuka Lounge

Brand Naming and Corporate Identity Brand naming is one of those services we wish we had the opportunity to do more of at Peralta Design. Logo design is still one of my favorite things to do because we do it well and do it often as part of a larger Corporate Identity...

Snow Day: Working from Home

I haven’t written a blog since the Newtown Sandy Hook Tragedy. That whole event was so close to home that it really affected me, and especially my wife, who is a kindergarten teacher. Living just 10 miles away and being connected through mutual friends to some of...

Giving Back

” If you want to touch the past, touch a rock.  If you want to touch the present, touch a flower.  If you want to touch the future, touch a life.  ~Author Unknown Our design firm is experiencing tremendous growth this year and we are poised to continue to expand...

Get Ziggy With It

“If you can dream it, then you can achieve it.” Zig Ziglar Yesterday, we lost a legend in the world of motivational speakers: Zig Ziglar, born Hilary Hinton Ziglar (I’d rather be called Zig too) passed away in Plano, Texas, leaving a legacy of quotable...

Old School Skills

Tools of the trade. Old School Skills: How many of us have them? Rubber cement.  Spray mount. X-acto Blades. Proportion wheel.  Cutting mat. There’s something to be said for coming up the old school way in the design world. By old school, I mean coming up as a young...

To CMS or Not To CMS?

Have you ever heard of web developers who would hold non-compliant, or non-paying clients hostage by refusing to make updates to their websites? That’s not to say that it wasn’t always warranted or justified, either, but my point is that the only one who could...

What’s the Best Time to Post?

We’ve all been there: you posted something on Facebook and hours later you have very few if any comments or “likes”. You wonder to yourself, was it too hardcore for Facebook? Was it too political or not political enough? You might find yourself double-checking your...

My Top 3 Exercise Apps

  “Ever notice that when you exercise in the morning, you feel more alert and productive all day? It’s no coincidence — a morning workout has several advantages for your body and your mind. First, exercise jump-starts your metabolism, and keeps you burning...

Mum’s the Word: Client Confidentiality

OK, I’ll admit it, I’m a talker. I love to share positive news and have been called a ‘shameless self-promoter’ (actually I’ve been called a lot worse). Whenever we get our hands a huge name-brand account, or get to meet a famous person, my first reaction is to want...

Getting Paid

We always hear about the many benefits of being on your own: the freedom, being your own boss, making your own hours, hanging out at Starbucks all day, sipping your pumpkin spice latte while you hog up their free Wifi. Sounds good right? But what about getting paid?...

Be a Great Boss

  Over the years I’ve worked for all types of bosses.  I’ve worked blue collar UPS jobs, newspaper editorial department jobs and suit & tie corporate jobs. I’ve been managed, and I’ve managed team. I’ve worked from home as a sole proprietor and now that I’ve...

Hello world – New Blog Location!

Hello everyone – I have moved my old blog from Typepad over to WordPress in anticipation of my new company website. Over the next few months I’ll be migrating my old blog postings over to this site. Thanks for following and stay tuned!  ...

Self-Financing Tips

In the span of my self-employment career, and with the experience and lessons that have come along with it, I’ve gotten a lot better with my finances. Despite what the credit card companies will tell you, if you think you can ‘charge’ your way to success with your...

Say Yes to No

  You can’t do it all. You can’t be everywhere. Don’t over-commit and then talk about how stressed out you are. Saying “No” to yourself as well as to others is not easy to do. Saying “No” can sound something like this, “I can’t commit to this as I have other...

Do the Right Thing

  No, I’m not talking about the 1989 Spike Lee classic (though some folks could use a refresher course right about now thanks to the political climate), I’m talking about the Golden Rule.   “Do unto others as you would have them do unto you.”   Great...

Rocket Fuel

  You know you’re in for a busy week if its Friday afternoon and you’re already starting to feel that Monday morning anxiety. Before I head out for the weekend, I start jotting down appointments, meetings, calls and any creative project deadlines that are due by...

What the Font?

  This year’s Presidential election has to be one of the most divisive and fundamentally polarizing contests in a long time.  Whether its Black vs White, Rich vs Poor, Democratic vs Republican, Liberal vs. Conservative, you can clearly see a distinct difference...

Writing a Good Contract

  If you are in business for yourself, you’re very familiar with the phrase “get it in writing’. In design business, its very critical to come to terms with your client as quickly and clearly as possible so that everyone is on the same page. As any (good) lawyer...

Be Professional at All Times

    Be Professional and Watch Your Business Grow   “The mark of a true professional is giving more than you get.”   What exactly does it mean to be “professional”? I’ve lost count how many new clients we’ve gained over the years simply because...

Motivation

    “Motivation is a fire from within. If someone else tries to light that fire under you, chances are it will burn very briefly.” –Stephen R. Covey   Good help is hard to find. When you do find someone that can produce, is personable and...

Control Freak

  I have a tendency to overbook on my To Do list. I do it all the time, but I usually have no problem with moving any tasks that don’t get done today until tomorrow. That is, on my good days. I think that there is a direct link to how good I’m feeling about...

Touching Base with Potential Clients

    “Hit another home run”, “What’s on deck?” and they just ‘threw a curveball’ are just a few of the many baseball metaphors that are used in business. Some other worn out clichés include: ‘step up to the plate’, ‘swinging for the fences’ and ‘striking...

Keeping Clients for Life

    This morning, I had the opportunity to speak to a group of 3rd & 4th grade inner city students as part of a program called Breakfast of Champions. As guest speaker, they wanted me to discuss the “GPS of Success” and tell my story. I shared how I had...

Communication is Key

Communication – the human connection – is the key to personal and career success. -Paul J. Meyer   Well, this week was another blur, but if I had to look back and pick out one thing that stood out for me, it would have to be the Art of Communication....

Something’s Got to Give

    “The main thing is to keep the main thing the main thing.” – Stephen Covey    It’s been a couple of weeks since my last blog and if I don’t start typing right now, it may turn into three. The last few weeks have been a complete...

Hurry Up and Wait

    A few weeks ago I blogged about Deadlines Being Your Friend and I guess you could argue that I didn’t have anything else to write about this week, but you’d be wrong.  I could write about how great it feels when a client finally selects a logo that they...

iLug, Therefore I Am.

    I’m sitting here writing this week’s blog back in the comfort of my home office while Spiderman plays on in the background and my dog snores. Over the last four years, I’ve really made this home office very comfortable and as any of you that follow my...

Make Deadlines Your Friend

    How many of you can relate to: “I create some of my best work while under pressure.”  Or “This won’t get done without a deadline.” “We need this new (logo, website, print project, [insert deliverable here] YESTERDAY”. The problem with deadlines that most...

Who Needs Business Cards Anymore?

  I need business cards, that’s who. Ancient History? The desktop Rolodex.   Have you ever asked a young person (18-25) what a Rolodex is? Do you think they would know the answer? Chances are they probably won’t. Has the Rolodex gone the way of the...

Always Knock and Always Smile

    Always knock and always smile. That summed up my first week of interviews for several positions we are trying to fill to keep up with the expanding workload. The interview process has to be one of the most nerve-racking experiences for the person being...

Office Feng Shui

  Handsome approves.   Instead of enjoying the process of moving into our new office, I must admit that I’ve been pretty anxious about it. One client in particular recently came to visit me for a face-to-face and asked me point blank, “is everything OK?”...

Showtime

    It’s 1:05 am and I’m just wrapping up tomorrow’s presentation. Last minute tweaks that keep me up at night. Being a designer means I’m noticing things that probably no one else will: kerning, leading, consistent placement of logos, etc. I’m up past my...

All in a Day’s Work

  Putting the exterior signage up on the new digs. Pretty cool.    I felt like Ponch from Chips this morning, as I did a partial ‘move-in’ to our new space, spending the entire morning making sure the place looked and smelled just right. I’m new to the...

Growing Pain$

   Town Clerk’s Office   Last week I blogged about how excited I was about moving my design company into a new, larger office space. Now that I’ve decided to take my company to the next level, I’ve discovered many hidden hoops to jump...

Change is Good, Growth is Better

  About 8 years ago, I remember driving down to the local Blockbuster store (remember them?) with 2 overdue movies and 2 overdue games. I was letting the anxiety of what the late fees were going to be, get the best of me. I walked into the store, ready to face...

Need a Kickstart?

    You learn something new everyday. Yesterday, I found out about Kickstarter, which pegs itself as the “world’s largest funding platform for creative projects” while meeting over coffee with one of my long-time clients and former co-workers, Jeff...

Oh Snap!

  It’s no secret.  I’m not a fan of QR Codes. I’m convinced these hideous square monstrosities are merely a passing fad, a marketing gimmick used to make clients appear to be tech-savvy or on the cutting edge. My main gripe with them has always been that they...

Why I STILL Love What I Do

    Two years ago I was asked to write a blog entry for a website called Business Life Stories. The concept behind this website, which was started by a friend and business partner was best explained by it’s tagline: “Why I Love What I do” and more stories...

Flying the Coop: Mentoring and Intern

It started out like a regular day in the office: crazy busy and the phone was ringing off the hook. After the usual morning briefing, everyone had their marching orders and we broke out into different directions tackling the priorities at hand.   At one point, on...

Pinterested Yet? Not Really.

  I was so ready to start blogging about how little interest I had in Pinterest, the latest social media site generating buzz around the web, until I started actually using it. Needless to say, if you were looking for another way to be even less productive during...

Always Be Closing (ABC): The Scope of Work

  I’m a huge fan of Glengarry Glen Ross. In fact, it’s a requirement that anyone who works at my firm must watch it at least a dozen times. Being able to fire off quotes from the movie, especially Alec Baldwin’s motivational speech (probably his best performance...

The Almighty Creative Brief

2012 is already shaping up to be another banner year of exciting projects and growth. Although January is historically a slow time of year, the phone has been ringing off the hook, emails have been flying in and new project proposals are flying out the door. Its...