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Effective Teams “Fly” in V-Formation

May 29, 2018 | Uncategorized

Home > Effective Teams “Fly” in V-Formation


Effective Teams “Fly” in a V-Formation just like geese do.

“Scientists have determined that the V-shaped formation that geese use when migrating serves two important purposes:

First, it conserves their energy. Each bird flies slightly above the bird in front of him, resulting in a reduction of wind resistance. The birds take turns being in the front, falling back when they get tired. In this way, the geese can fly for a long time before they must stop for rest. The authors of a 2001 Nature article stated that pelicans that fly alone beat their wings more frequently and have higher heart rates than those that fly in formation. It follows that birds that fly in formation glide more often and reduce energy expenditure (Weimerskirch, 2001).

The second benefit to the V formation is that it is easy to keep track of every bird in the group. Flying in formation may assist with the communication and coordination within the group. Fighter pilots often use this formation for the same reason.”1

Effective Teams that “Fly” in a V can step up and step in when a team member needs to take a break or becomes unavailable. Clear communication as to who does what when, and who fills in for whom when, will ensure that each Team Member can adapt when life happens and your clients can continue to receive the attention and service they are used to. When clients deal with a solo-preneur or a “Pelican,” they often have to wait until they become available, return from vacation, recover from illness or wrap up another project before they can have their goals met. Not good, especially when your business may depend on a timely website launch, or a deadline that coincides with marketing materials needed for a trade show or conference. A business can’t rely on just one person and neither can a client. Don’t hire a Pelican. You need a team that can deliver.
As much as you work on your team’s process and spend time in staff meetings, Life will inevitably happen. What is your company prepared to do in order to meet the needs of your clients when one of your team members needs to ‘fall back?” That can be the difference between winning or losing.
Does your team fly in a V?
1 Resource: The Library of Congress, Everyday Mysteries:  https://www.loc.gov/rr/scitech/mysteries/geese.html


Ramon has over 20 years of experience in award-winning, market-proven, print collateral, marketing material, iphone/ipad app and website design specializing in corporate identity and branding. Ramon’s passion for entrepreneurial design was borne out of 10 years as Creative Director for Jay Walker at Walker Digital, the Stamford based idea laboratory and business incubator holding over 400 US Patents. Ramon served as Senior Art Director on the start-up launch team behind Priceline.com, a Walker company and invention.

Peralta Design is an award winning, think tank and digital creative house (with offices in Shelton, CT and Palm Coast, FL). We not only help monetize ideas and determine what the MVP, the Minimal Viable Product is for you, but we also handle everything from logo design and branding, to recommending technology, to building custom web applications and websites. We also develop mobile apps and create promotional videos. As I also mentioned, we work with entrepreneurs, startups and companies (large and small) like yours. We Launch Brands!®

Need help with your brand identity or want to overhaul your existing brand? Need a responsive cutting edge web development project completed? Contact: ramon@peraltadesign.com

Tell us about your next project at: https://www.peraltadesign.com/launchmybrand

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