Healthcare Case Studies

Mattapan Community Health Center 

Mattapan Community Health Center sought the creation of a campaign that would help increase the number of vaccinations and nurses in the community in a post-pandemic world. Peralta Design helped them with this goal by creating a series of posts, flyers and ads that ran across social media, printed publications and billboards and spoke to the community in their language, whether that was English, Spanish or Creole. Mattapan Community Health Center again sought the assistance of Peralta Design with the need to promote their new “Care in the Square” a day of free health screening, fun children’s activities, music and more. Peralta Design created the event logo and promotional materials, and “Care in the Square” has since become an annual event.

Allure Dental Group

Allure Dental Group tapped on the shoulder of Peralta Design to assist in gaining more traffic and ultimately clients to their website through advertising. Over the course of three months, Allure Dental Group ran Facebook and Google Ads which resulted in over 84K impressions and 3.5K clicks to the landing page. This campaign aimed to gain more regular dentist checkup appointments and returned 18 direct phone calls to the office from the ads and 24 additional calls from the landing page. In order to support this effort Peralta Design also created Social Media graphics to post on their social platforms as well so that anyone who visits the page can see a cohesive message and gain more insight to who Allure Dental Group is and what they offer.

Progressive Diagnostics

Progressive Diagnostics reached out to Peralta Design to assist in increasing the number of scheduled appointments to their various locations. PD created specific landing pages per location and ensured that tracking was set up to properly track conversions on analytics prior to launching the campaigns.

Over the course of two months of running Google Ads with Peralta Design, Progressive Diagnostics gained 14,846 impressions on their ads which converted into 300 scheduled appoints at their offices. Additionally, Peralta Design then created email automations to follow up with patients who scheduled appointments providing them with more information on what to expect and tips on how to detect whether it’s a cold or Covid-19.

Peralta Design also created a variety of ads, one-pagers, signage and other assets for Progressive Diagnostics to use in more traditional marketing methods.

MassGrown Wellness

Peralta Design helped by designing a logo that reflects the mission for MassGrown Wellness, an initiative that provides resources and information on mental health and wellness for the Commonwealth’s agricultural community. Additionally, PD applied this new branding to the brand collateral to ensure brand consistency and elevate the visual appeal of the data presented.

Ora Lee Smith Cancer Research Foundation

The Ora Lee Foundation partnered with Peralta Design to enhance its website, aiming for improved fundraising capacity for their ground-breaking cancer research. Peralta Design not only revamped the website’s UI/UX but also crafted a comprehensive marketing strategy. This strategy focused on broadening the foundation’s audience, refining its messaging, and boosting contribution rates. Beginning with thorough research, the implementation included diverse marketing tactics such as Google Ads campaigns, content creation, social media management, website messaging optimization, email marketing initiatives, and video production.