GA4 User Management.

Your guide to adding users to your Google Analytics and Google Tag Manager accounts.

Part 2: Google Tag Manager

  1. Go to and make sure you sign in using the email address associated with your Google Analytics account if you’re not already logged in.
  1. Click “Create Account” in the top right corner.
  1. Fill in the account name, container name and click on web.
  1. Read and then accept the terms of service if you agree.
  1. You can click the x in the top right corner or “Ok” in the bottom right corner for now. We’ll take care of this later.
  1. Click on “Admin” and then click on “User Management”.
  1. Click the blue plus sign in the top right corner and then click on add users.
  1. Add under email addresses and click the checkbox next to administrator under account permissions.
  1. Click on “Read” in the bottom right and the click the checkbox next to publish then click done and then click invite.
  1. Part two complete.