Creating engaging Instagram and Facebook Reels can be time-consuming, especially when you’re a business owner juggling multiple responsibilities. That’s where Canva reel templates come in—offering ready-made designs that allow you to create professional-looking content with ease.
However, using templates effectively goes beyond just swapping in your logo. To ensure your Reels align with your brand identity, it’s essential to customize colors, typography, imagery, and video clips to reflect your business’s unique personality.
Below, we’re sharing five Canva Reel templates that you can use right now—along with tips on how to make them truly yours.
1. Service Promotion Reel
Best for: Showcasing what your business offers in a simple, direct way.
This high-impact promotional reel is designed to introduce your services and let your audience know exactly how you can help them. It follows a straightforward format:
- Hook: “Do you want to [achieve a goal]?”
- Solution: “We can help with [service 1, service 2, service 3]!”
- End Card: Business logo + contact information.
💡 Pro Tip: Update the text, colors, and fonts to align with your branding. Swap out the default colors for ones that match your brand identity, and replace the background visuals with something relevant to your business.
2. Tips Reel
Best for: Providing value to your audience and positioning your brand as an expert.
Sharing useful tips builds credibility and strengthens your relationship with potential customers. This reel template features:
- A typing video background (swap it for something related to your industry).
- A clean and modern layout for easy readability.
- A structured format to share quick, digestible tips on a topic.
💡 Pro Tip: Replace the background video with something that visually complements your tips. For example, if you’re a fitness coach, use a clip of someone stretching or lifting weights. Stock videos can work, but original footage makes it more authentic!
3. Inspiration Reel
Best for: Engaging your audience by providing inspiration within your niche.
This fun, attention-grabbing template starts with a notification-style hook, such as:
“Watch this if you need design inspo for your home.”
It’s highly adaptable to different industries:
- Interior designers can showcase home transformations.
- Personal development coaches can share motivational quotes.
- Fashion brands can highlight seasonal outfit inspiration.
💡 Pro Tip: Swap out the background video for something industry-specific—showing before-and-after transformations, product shots, or inspirational imagery that speaks to your audience.
4. News, Updates, or Event Reel
Best for: Announcing business updates, new services, or upcoming events.
This template’s hook is designed to immediately capture attention, starting with:
“Visualizing your dream space has never been easier.”
It then highlights:
- The business name – This is a space where you can adjust the content to your needs. Maybe add the name of the event here or use this space for your update.
- A clear date and time – Use this space to inform your audience when the event or update will go live.
💡 Pro Tip: Keep the messaging short and clear—viewers need to understand what’s happening and why they should care within seconds.
- Testimonial & Review Reel
Best for: Showcasing social proof and customer success stories.
Customer testimonials build trust, and this reel template makes it easy to share feedback from happy clients. It’s ideal for:
- Highlighting positive reviews about your service or product.
- Featuring customer experiences to build credibility.
- Promoting a specific product or service with real-life success stories.
💡 Pro Tip: If you have video testimonials, use them! Reels perform best when real people are talking. If your customers are camera-shy, this template is a great alternative for showcasing written reviews.
Make the Template Your Own!
While these Canva templates are a great starting point, they should be customized to reflect your brand.
Things to Customize:
- Colors: Use your brand’s primary and secondary colors instead of the template’s defaults.
- Fonts: Swap out the fonts to match your branding for a cohesive look.
- Images & Video: Update backgrounds to relevant, high-quality visuals that represent your industry.
- Messaging: Adjust the copy to fit your brand voice and engage your audience authentically.
Not sure how to make these templates work for your brand? Check out our blog on How to Use Canva Templates for Your Business for more detailed tips on customizing Canva templates like a pro.
And if you’re struggling with branding, design, or template customization, we can help! Reach out to our team at Peralta Design, and let’s create something amazing together.