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The Power of Social Proof: How to Leverage Reviews, Testimonials, and User-Generated Content
Consumers are more cautious than ever before when making purchasing decisions. With an overwhelming number of options available, how do you convince potential customers to choose your business over the competition? The answer lies in social proof. Social proof is the...
Why Every Business Needs an SSL Certificate (And How to Get One)
With the increasing amount of sensitive information shared online, ensuring that your website is secure is not just a nice-to-have — it’s a must. One of the key components to achieving this is installing an SSL certificate. If you're wondering what an SSL certificate...
Transform Your Brand in 2025: Tips for the New Year
It’s easy to fall into the trap of repeating the same branding strategies year after year. But the most successful businesses know that standing out requires adaptability and a fresh approach. If you’re tired of the clichés and want to truly connect with your...
2025 Web Design Insights Every Business Needs
As we look ahead to 2025, websites remain a cornerstone of any business's digital strategy. A well-designed website not only builds trust but also converts visitors into loyal customers. With rapid advancements in technology and shifting consumer expectations, staying...
How to Evolve Your Brand While Staying True to Your Identity
Staying relevant is more challenging than ever. Markets shift, consumer preferences change, and new technologies emerge. However, businesses don’t need to reinvent themselves to stay competitive. The key is to evolve your brand in ways that reflect market changes...
The Power of Retargeting Ads: Bring Back Lost Customers
If you've ever browsed an online store, only to later see the same product you viewed following you across other websites or social media pages, chances are you’ve encountered a retargeting ad. Retargeting ads are a powerful tool that businesses use to re-engage...
Job Shadowing at PD: A Day of Discovery for Junior Achievement Students
On November 13th, we had the pleasure of hosting a group of students from Junior Achievement for a job shadow experience at Peralta Design. The students spent the day interacting with Ramon and our team leads, learning about Web Development, Branding, and Digital...
Debunking 8 Common Myths About Digital Marketing
Digital marketing is a powerful tool, yet it’s surrounded by myths that can mislead business owners and marketers alike. To help you make informed decisions, we’re breaking down some of the most common myths about digital marketing—so you can focus on what truly...
User Experience: Best Practices and Common Mistakes
In today’s digital landscape, where users have countless options at their fingertips, creating a positive and engaging user experience (UX) on your website is essential. Good UX design makes your website not only more enjoyable to navigate but also directly impacts...
