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A Small Business Guide to Google Analytics: What to Track & Why It Matters
Google Analytics is a free and powerful tool that helps you understand what’s really happening on your website. Whether you're running your business solo or juggling marketing with a small team, it gives you the data you need to make informed decisions—no guesswork...
How to Repurpose Content to Save Time and Maximize Reach
If you feel like you're always racing to create new content just to keep your brand visible, you're not alone. Content creation can feel like a never-ending hamster wheel. But what if you didn’t have to start from scratch every time? Content repurposing is one of the...
Paine College Unveils New Brand Identity Designed by Peralta Design
Paine College, a private Historically Black College founded in 1882 and located in Augusta, Georgia, has officially launched a bold new brand identity. The rebrand, unveiled at the college’s First 100 Days Celebration, was led by our team at Peralta Design. Home of...
Website Design Trends That Are Going Out of Style in 2025
Website design is constantly evolving, and what was cutting-edge a few years ago can quickly become outdated. As we move into 2025, several web design trends are being replaced by more modern, user-friendly, and performance-driven approaches. If your website is still...
Your Logo Is Not Your Brand: Understanding the Bigger Picture
When you think of branding, what comes to mind first? For many business owners, the answer is simple: the logo. While a logo is an essential part of your brand, it’s only a small piece of the puzzle. True branding goes beyond visuals. It encompasses everything from...
5 Canva Reel Templates to Elevate Your Business Marketing
Creating engaging Instagram and Facebook Reels can be time-consuming, especially when you’re a business owner juggling multiple responsibilities. That’s where Canva reel templates come in—offering ready-made designs that allow you to create professional-looking...
How to Use Long-Form Video to Grow Your Business
Short-form videos may be trending, but long-form content is where real business growth happens. While TikTok, Instagram Reels, and YouTube Shorts grab quick attention, long-form videos build deeper connections, showcase your expertise, and turn viewers into loyal...
The Power of Social Proof: How to Leverage Reviews, Testimonials, and User-Generated Content
Consumers are more cautious than ever before when making purchasing decisions. With an overwhelming number of options available, how do you convince potential customers to choose your business over the competition? The answer lies in social proof. Social proof is the...
Why Every Business Needs an SSL Certificate (And How to Get One)
With the increasing amount of sensitive information shared online, ensuring that your website is secure is not just a nice-to-have — it’s a must. One of the key components to achieving this is installing an SSL certificate. If you're wondering what an SSL certificate...
