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Transform Your Brand in 2025: Tips for the New Year
It’s easy to fall into the trap of repeating the same branding strategies year after year. But the most successful businesses know that standing out requires adaptability and a fresh approach. If you’re tired of the clichés and want to truly connect with your...
2025 Web Design Insights Every Business Needs
As we look ahead to 2025, websites remain a cornerstone of any business's digital strategy. A well-designed website not only builds trust but also converts visitors into loyal customers. With rapid advancements in technology and shifting consumer expectations, staying...
How to Evolve Your Brand While Staying True to Your Identity
Staying relevant is more challenging than ever. Markets shift, consumer preferences change, and new technologies emerge. However, businesses don’t need to reinvent themselves to stay competitive. The key is to evolve your brand in ways that reflect market changes...
The Power of Retargeting Ads: Bring Back Lost Customers
If you've ever browsed an online store, only to later see the same product you viewed following you across other websites or social media pages, chances are you’ve encountered a retargeting ad. Retargeting ads are a powerful tool that businesses use to re-engage...
Job Shadowing at PD: A Day of Discovery for Junior Achievement Students
On November 13th, we had the pleasure of hosting a group of students from Junior Achievement for a job shadow experience at Peralta Design. The students spent the day interacting with Ramon and our team leads, learning about Web Development, Branding, and Digital...
Debunking 8 Common Myths About Digital Marketing
Digital marketing is a powerful tool, yet it’s surrounded by myths that can mislead business owners and marketers alike. To help you make informed decisions, we’re breaking down some of the most common myths about digital marketing—so you can focus on what truly...
User Experience: Best Practices and Common Mistakes
In today’s digital landscape, where users have countless options at their fingertips, creating a positive and engaging user experience (UX) on your website is essential. Good UX design makes your website not only more enjoyable to navigate but also directly impacts...
Personal Branding for Entrepreneurs: Building Your Identity
As an entrepreneur, your personal brand is one of your most powerful assets. It’s more than just your business; it’s the unique identity that reflects your values, expertise, and personality. Developing a strong personal brand is essential to differentiate yourself,...
Leveraging Analytics: How to Use Data to Improve Your Website
To truly succeed online, you need to understand how users interact with your site and use that data to make informed decisions. Website analytics provide valuable insights that help business owners and entrepreneurs continually improve their websites, leading to...
