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Google Ads vs. Social Media Ads: Which Is Right for Your Campaign?
Paid Ads Can Be Powerful—If You Pick the Right Platform If you’re ready to invest in digital advertising, you’re likely weighing the two biggest players: Google Ads and Social Media Ads (think Facebook, Instagram, LinkedIn, TikTok). Both platforms offer powerful...
The Importance of Brand Consistency: How to Stay Recognizable Everywhere
Your Audience Should Know It’s You, Without Seeing Your Logo Imagine scrolling through social media or opening your inbox and instantly recognizing a brand before reading the name. That’s the power of brand consistency. Whether you’re a nonprofit, a startup, or an...
From MS NOW to Cracker Barrel: Why Every Rebrand Gets Roasted
Opinions are like Rebrands - everybody has one… and they often stink! As per usual after any major brand does a full rebrand, the internet wakes up and everyone is a logo expert. The MSNBC (MS NOW) Rebrand: In this case, MSNBC rebranded to MS NOW and the ridicule has...
Microsites, Mini‑Sites & Campaign Pages: What You Need to Know
Not Every Campaign Needs a Full Website Sometimes, less is more. Especially when you’re running a focused initiative - like a product launch, nonprofit fundraiser, event, or ad campaign. That’s where microsites, mini-sites, and campaign landing pages shine. They let...
Is Your Brand Voice Alienating People? 4 Questions to Find Out
What Your Brand Says Is Just as Important as What It Looks Like Your colors are on point. Your logo’s perfected. Your fonts are consistent across every platform. But if your messaging feels off - or worse, alienating - people won’t engage, no matter how good your...
Your Website Is Talking… But Is It Saying the Right Thing?
Your website may look polished, modern, and visually appealing but if your message isn’t landing, your visitors won’t stick around long enough to admire the design. Think of your website like a salesperson. No matter how stylish they look, if they can’t clearly...
Under-the-Radar Follow-Up Features Your Website Should Have
You've Got the Click, Now What? So many websites focus all their energy on getting visitors to click “Submit” or “Contact Us.” But what happens after that moment? That’s where most sites fall flat. A solid follow-up strategy isn’t just good UX, it’s a critical part of...
Website Redesign or Refresh? How to Know What You Need
Your website is often the first impression potential customers have of your business and we all know how much first impressions matter. But as time passes, digital trends change, businesses evolve, and customer expectations grow. So how do you know whether your site...
Branding vs. Marketing vs. Advertising: What’s the Difference?
If you've ever felt confused by the terms "branding," "marketing," and "advertising," you're not alone. These words get thrown around a lot, and often interchangeably, but they each play a distinct role in how your business connects with customers. Let’s break it all...
