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Paine College Unveils New Brand Identity Designed by Peralta Design
Paine College, a private Historically Black College founded in 1882 and located in Augusta, Georgia, has officially launched a bold new brand identity. The rebrand, unveiled at the college’s First 100 Days Celebration, was led by our team at Peralta Design. Home of...
Website Design Trends That Are Going Out of Style in 2025
Website design is constantly evolving, and what was cutting-edge a few years ago can quickly become outdated. As we move into 2025, several web design trends are being replaced by more modern, user-friendly, and performance-driven approaches. If your website is still...
Your Logo Is Not Your Brand: Understanding the Bigger Picture
When you think of branding, what comes to mind first? For many business owners, the answer is simple: the logo. While a logo is an essential part of your brand, it’s only a small piece of the puzzle. True branding goes beyond visuals. It encompasses everything from...
5 Canva Reel Templates to Elevate Your Business Marketing
Creating engaging Instagram and Facebook Reels can be time-consuming, especially when you’re a business owner juggling multiple responsibilities. That’s where Canva reel templates come in—offering ready-made designs that allow you to create professional-looking...
How to Use Long-Form Video to Grow Your Business
Short-form videos may be trending, but long-form content is where real business growth happens. While TikTok, Instagram Reels, and YouTube Shorts grab quick attention, long-form videos build deeper connections, showcase your expertise, and turn viewers into loyal...
The Power of Social Proof: How to Leverage Reviews, Testimonials, and User-Generated Content
Consumers are more cautious than ever before when making purchasing decisions. With an overwhelming number of options available, how do you convince potential customers to choose your business over the competition? The answer lies in social proof. Social proof is the...
Why Every Business Needs an SSL Certificate (And How to Get One)
With the increasing amount of sensitive information shared online, ensuring that your website is secure is not just a nice-to-have — it’s a must. One of the key components to achieving this is installing an SSL certificate. If you're wondering what an SSL certificate...
Transform Your Brand in 2025: Tips for the New Year
It’s easy to fall into the trap of repeating the same branding strategies year after year. But the most successful businesses know that standing out requires adaptability and a fresh approach. If you’re tired of the clichés and want to truly connect with your...
2025 Web Design Insights Every Business Needs
As we look ahead to 2025, websites remain a cornerstone of any business's digital strategy. A well-designed website not only builds trust but also converts visitors into loyal customers. With rapid advancements in technology and shifting consumer expectations, staying...
