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The Power of CTAs (Call-To-Actions)
When creating a marketing campaign you should always start with a S.M.A.R.T. Goal that you can keep in mind. If you aren’t sure how to create a S.M.A.R.T. Goal - don’t worry we got you covered. The goal of any marketing material is to have your customer or potential...
Barbie’s Marketing Strategy – Come On Barbie, Let’s Go Party!
Barbie debuted on July 21, 2023 to a historically high opening weekend in the USA. So what contributed to this incredible launch? 👠 Pink and Green Barbie had a reported marketing budget of $150 million (domestically) which is not not an unheard of budget for movies,...
The Marketing Funnel: Unveiled For Business Owners
In our competitive landscape, understanding and leveraging the marketing funnel is important for any aspiring entrepreneur, business, or even seasoned marketer. It serves as a strategic roadmap that transforms prospects into loyal customers, guiding them through a...
Landing Pages vs Websites: The Battle of Conversions
In today's digital landscape, businesses have a variety of tools at their fingertips to engage and convert prospects into lifelong customers. There are two common options to be found online: landing pages and websites. While they may appear similar at first glance,...
Crafting Connection: The Power of Your Brand Story
Developing a unique brand story is an essential part of your company’s brand identity. It is what holds your brand together and simultaneously differentiates you from your competitors. Many people think that it is merely the history of the brand; and while that is not...
AI Tools Businesses Should Know About
For longer than you are probably aware of AI has been a part of your life. It surged up to the surface of the news in 2023 as many new AI apps followed ChatGPT’s release in November of 2022. However, even before these new forms of AI surfaced, virtual assistants were...
The HBO Max Rebrand (to the MAX)
Brands do the darnedest things. This most recent adventure on the wild side finds us at the funeral of HBO. After five decades the beloved brand that has become synonymous with premium content, Game of Thrones and boxing, and is suddenly being taken out to pasture. ...
SEO vs. SEM: Which Strategy is Right for Your Business?
Search Engine Optimization (or SEO) and Search Engine Marketing (or SEM) are popular topics when discussing marketing strategies, but what is right for your business? The answer, more likely than not, is both of them together. Utilizing SEM and SEO in tandem allows...
ADA Compliance for Businesses: Enhancing Accessibility and Fostering Inclusivity
Over 90% of websites have at least one accessibility failure. Not all hope is lost because you can avoid adding to this statistic by making sure that your website is ADA compliant. You may be wondering what even is ADA compliance? How do you become compliant? Not to...
