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S.M.A.R.T Goals: Work SMARTER, Not Harder
If you’re reading this article, you’re probably looking for an effective way to set up your business for success. S.M.A.R.T goals are a great start. While lofty goals may lead to higher achievements than otherwise possible, they can also lead to failure if it is not...
Data Driven Decisions – Stop Guessing, Start Growing!
So you have a website for your business or organization but maybe it's not performing as well as you’d like it to. You rack your brain and sit down to brainstorm with your team on how you can make it better and try a bunch of different ideas out but nothing seems to...
Typography: 8 Best Practices Every Business Should Know
Typography is all around us. It’s not only all over our digital world, visible in the apps on our hand-held devices and movies on the big screen, but it’s also in our physical world on brochures, magazines, billboards and more. All visually displayed text involves...
Market Research is Critical – Here’s Why
Far too many businesses go through all the work of creating incredible products or services, setting up striking websites, and compiling collateral to communicate what they do, yet still have a hard time with conversion. This can be due to a number of reasons, but...
Understanding SEO for Small Business Owners
Search Engine Optimization or SEO. The buzzword you hear every time anyone mentions a website. You’ve heard of it, you know it's important for your business, but what does it mean exactly and how does it all work? Search Engine Optimization is one of those things...
The Psychology of Color
Why Color Choice Matters One of the most important steps in launching your brand is establishing what your corporate color palette will be. We see far too many entrepreneurs take their brand matters into their own hands thinking that it is something that they can do...
Your Google Analytics May Be Expiring Soon – Be Ready For The Move to GA4
Why Analytics Are Important Here at PD, we say, “Your website is your 24 hour digital storefront.” Whether it’s informational, promotional or transactional, it’s the one place anyone in the WORLD can go to learn more about your business. How cool is that? What’s even...
The Metaverse – What is Web3 and Why Is It Important?
The Metaverse and Web 3.0. It seems like these terms get thrown around more and more these days but most people aren't really sure what they actually refer to. Is this some new take on virtual reality? Will I have to upgrade my computer? Perhaps new tech will bring...
What is Brand Consistency? Part 2: Dunkin’® Case Study
Do you recognize this brand? Take a minute to think. You’ve likely passed by it or stopped in on your morning commute and no matter where you are, the iconic pink and orange are always the same. So…..do you know what it is? Of course it’s Dunkin’®! The Dunkin’® brand...
