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Understanding SEO for Small Business Owners
Search Engine Optimization or SEO. The buzzword you hear every time anyone mentions a website. You’ve heard of it, you know it's important for your business, but what does it mean exactly and how does it all work? Search Engine Optimization is one of those things...
The Psychology of Color
Why Color Choice Matters One of the most important steps in launching your brand is establishing what your corporate color palette will be. We see far too many entrepreneurs take their brand matters into their own hands thinking that it is something that they can do...
Your Google Analytics May Be Expiring Soon – Be Ready For The Move to GA4
Why Analytics Are Important Here at PD, we say, “Your website is your 24 hour digital storefront.” Whether it’s informational, promotional or transactional, it’s the one place anyone in the WORLD can go to learn more about your business. How cool is that? What’s even...
The Metaverse – What is Web3 and Why Is It Important?
The Metaverse and Web 3.0. It seems like these terms get thrown around more and more these days but most people aren't really sure what they actually refer to. Is this some new take on virtual reality? Will I have to upgrade my computer? Perhaps new tech will bring...
What is Brand Consistency? Part 2: Dunkin’® Case Study
Do you recognize this brand? Take a minute to think. You’ve likely passed by it or stopped in on your morning commute and no matter where you are, the iconic pink and orange are always the same. So…..do you know what it is? Of course it’s Dunkin’®! The Dunkin’® brand...
Long Form vs. Short Form Content: Which Is Better For Your Business?
Long-Form vs. Short-Form Content Before we begin, it is important to understand that the best way to approach content marketing is to first understand who your audience is, what they want and how you can provide it to them. Your end goal is to create content that not...
Trust the Process – Building Better Websites
Your website is where you, your organization, or your business lives on the internet. It's the digital house you invite visitors to and you want to make sure you make a good first impression and craft an experience that inspires them to stay awhile. You not only want...
What is Brand Consistency? Part 1: Brand Design
Brand Consistency creates TRUST. How? Through predictability. The more consistent your brand is, the more recognizable it is to your customers. A brand that is predictable and reliable provides a feeling of sincerity and trust. A brand is not just a logo. The logo...
Is DiSC® worth the investment for your business?
Every new hire at PD is asked to take a DiSC® assessment. Why? Company culture is important to us, and in order to have a healthy culture, it’s important to understand communication styles, and how to effectively communicate with one another. You can improve the...
