Our Blog
News and Insights
Mastering User Personas: The Key To Reaching Your Ideal Customers
Before we dive into any marketing strategy, it’s important to ask two critical questions: What is your S.M.A.R.T. Goals, and who is your audience? We know it's tempting to say that you serve everyone, or that your ideal customer is simply anyone who pays. However,...
Above the Fold – Understanding Its Significance On Your Business’ Websites
When a user visits your website, you've got 8 seconds to grab their attention. Usually, the first thing that grabs their eye is whatever is at the top of the page. This area is known as "above the fold" and refers to the content that's visible without having to...
Visual Hierarchy: The Key to Effective Communication in Design
Have you ever visited a website or have been handed a flyer and the page was filled with large blocks of text with little to no formatting? Was it overwhelming? You probably didn’t know where to start. Actually, you most likely looked at the page and lost the desire...
S.M.A.R.T Goals: Work SMARTER, Not Harder
If you’re reading this article, you’re probably looking for an effective way to set up your business for success. S.M.A.R.T goals are a great start. While lofty goals may lead to higher achievements than otherwise possible, they can also lead to failure if it is not...
Data Driven Decisions – Stop Guessing, Start Growing!
So you have a website for your business or organization but maybe it's not performing as well as you’d like it to. You rack your brain and sit down to brainstorm with your team on how you can make it better and try a bunch of different ideas out but nothing seems to...
Typography: 8 Best Practices Every Business Should Know
Typography is all around us. It’s not only all over our digital world, visible in the apps on our hand-held devices and movies on the big screen, but it’s also in our physical world on brochures, magazines, billboards and more. All visually displayed text involves...
Market Research is Critical – Here’s Why
Far too many businesses go through all the work of creating incredible products or services, setting up striking websites, and compiling collateral to communicate what they do, yet still have a hard time with conversion. This can be due to a number of reasons, but...
Understanding SEO for Small Business Owners
Search Engine Optimization or SEO. The buzzword you hear every time anyone mentions a website. You’ve heard of it, you know it's important for your business, but what does it mean exactly and how does it all work? Search Engine Optimization is one of those things...
The Psychology of Color
Why Color Choice Matters One of the most important steps in launching your brand is establishing what your corporate color palette will be. We see far too many entrepreneurs take their brand matters into their own hands thinking that it is something that they can do...
