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Long Form vs. Short Form Content: Which Is Better For Your Business?
Long-Form vs. Short-Form Content Before we begin, it is important to understand that the best way to approach content marketing is to first understand who your audience is, what they want and how you can provide it to them. Your end goal is to create content that not...
Trust the Process – Building Better Websites
Your website is where you, your organization, or your business lives on the internet. It's the digital house you invite visitors to and you want to make sure you make a good first impression and craft an experience that inspires them to stay awhile. You not only want...
What is Brand Consistency? Part 1: Brand Design
Brand Consistency creates TRUST. How? Through predictability. The more consistent your brand is, the more recognizable it is to your customers. A brand that is predictable and reliable provides a feeling of sincerity and trust. A brand is not just a logo. The logo...
Is DiSC® worth the investment for your business?
Every new hire at PD is asked to take a DiSC® assessment. Why? Company culture is important to us, and in order to have a healthy culture, it’s important to understand communication styles, and how to effectively communicate with one another. You can improve the...
Landing Pages: An Vital Step in User Conversion
While websites are important to every business, whenever you're looking to encourage a user to take a specific action, that pulls them to a new stage of the marketing funnel, it is crucial to develop a landing page specific to that goal. Landing Pages can be used to:...
Senator Blumenthal Announces MBDA Center at Peralta Design
On Tuesday, October 12th, the Greater New England Minority Supplier Development Council (GNEMSDC) launched the Connecticut Satellite office of the Massachusetts MBDA Business Center. As a proud member of the GNEMSDC and client of the MBDA, Peralta Design was honored...
Owning A Website 101: Best Practices To Combat Cyber Threats For Businesses
Peralta Design has prepared a list of 5 Ways to Combat Cyber Threats designed to help keep your business secure.
Owning a Website 101: Password Best-Practices
Peralta Design has prepared a list of do’s and don’ts to create a strong password and help you stay secure.
HOT Potato – The Mr. Potato Head ‘rebrand’ Explained
Conservative media outlets have jumped on the so-called Mr. Potato Head rebrand like white on rice. To be honest, when I first heard about it, I was a bit surprised too, my first thought was, “don’t we have bigger fish to fry?” My second thought was, if Hasbro thinks...
