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Landing Pages: An Vital Step in User Conversion

Landing Pages: An Vital Step in User Conversion

While websites are important to every business, whenever you're looking to encourage a user to take a specific action, that pulls them to a new stage of the marketing funnel, it is crucial to develop a landing page specific to that goal. Landing Pages can be used to:...

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Senator Blumenthal Announces MBDA Center at Peralta Design

Senator Blumenthal Announces MBDA Center at Peralta Design

On Tuesday, October 12th, the Greater New England Minority Supplier Development Council (GNEMSDC) launched the Connecticut Satellite office of the Massachusetts MBDA Business Center. As a proud member of the GNEMSDC and client of the MBDA, Peralta Design was honored...

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HOT Potato – The Mr. Potato Head ‘rebrand’ Explained

HOT Potato – The Mr. Potato Head ‘rebrand’ Explained

Conservative media outlets have jumped on the so-called Mr. Potato Head rebrand like white on rice. To be honest, when I first heard about it, I was a bit surprised too, my first thought was, “don’t we have bigger fish to fry?” My second thought was, if Hasbro thinks...

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Offices Prepare for Post-Virus Return To Work

Offices Prepare for Post-Virus Return To Work

We’re beginning to see signs of planning for reopening some parts of the economy, sooner in some places than others. But business will probably look pretty different: restaurant tables spaced out 6 feet apart, widespread masks and touchless payment systems. For the...

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Small Businesses are Being Exposed by PPP

Small Businesses are Being Exposed by PPP

The structure and model of your business matters. Many of the small businesses that you see on social media as being fully-staffed, full-time employee operations are being exposed.  For many short-sighted entrepreneurs the allure, and frankly, short-term...

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How to Keep Your Business Running Remotely

How to Keep Your Business Running Remotely

The COVID-19 pandemic has shaken the world to its core. The CDC and WHO continue to send out the same message: Take this seriously. The vast majority of people have taken proactive measures to avoid exposure, and part of that is restricting how much they leave the...

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