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The HBO Max Rebrand (to the MAX)
Brands do the darnedest things. This most recent adventure on the wild side finds us at the funeral of HBO. After five decades the beloved brand that has become synonymous with premium content, Game of Thrones and boxing, and is suddenly being taken out to pasture. ...
SEO vs. SEM: Which Strategy is Right for Your Business?
Search Engine Optimization (or SEO) and Search Engine Marketing (or SEM) are popular topics when discussing marketing strategies, but what is right for your business? The answer, more likely than not, is both of them together. Utilizing SEM and SEO in tandem allows...
ADA Compliance for Businesses: Enhancing Accessibility and Fostering Inclusivity
Over 90% of websites have at least one accessibility failure. Not all hope is lost because you can avoid adding to this statistic by making sure that your website is ADA compliant. You may be wondering what even is ADA compliance? How do you become compliant? Not to...
Rebrand vs. Brand Refresh: Which one is right for your business?
It’s no secret that brands change and evolve over time. If your brand has been around for a few years now, there is a good chance that it is not the same as when it was launched and neither are your customers. As your brand grows, it is important to ensure that your...
Anheuser Busch Facing Bud Lash
Bud Light finds themselves in the eye of the storm during the most recent national culture wars. The brand launched a campaign featuring transgender activist Dylan Mulvaney and it was met with unanticipated vitriol from conservative groups and celebrities alike....
Mastering User Personas: The Key To Reaching Your Ideal Customers
Before we dive into any marketing strategy, it’s important to ask two critical questions: What is your S.M.A.R.T. Goals, and who is your audience? We know it's tempting to say that you serve everyone, or that your ideal customer is simply anyone who pays. However,...
Above the Fold – Understanding Its Significance On Your Business’ Websites
When a user visits your website, you've got 8 seconds to grab their attention. Usually, the first thing that grabs their eye is whatever is at the top of the page. This area is known as "above the fold" and refers to the content that's visible without having to...
Visual Hierarchy: The Key to Effective Communication in Design
Have you ever visited a website or have been handed a flyer and the page was filled with large blocks of text with little to no formatting? Was it overwhelming? You probably didn’t know where to start. Actually, you most likely looked at the page and lost the desire...
S.M.A.R.T Goals: Work SMARTER, Not Harder
If you’re reading this article, you’re probably looking for an effective way to set up your business for success. S.M.A.R.T goals are a great start. While lofty goals may lead to higher achievements than otherwise possible, they can also lead to failure if it is not...
