by peralta | Dec 2, 2024 | Digital
If you’ve ever browsed an online store, only to later see the same product you viewed following you across other websites or social media pages, chances are you’ve encountered a retargeting ad. Retargeting ads are a powerful tool that businesses use to re-engage...
by peralta | Nov 1, 2024 | Digital
Digital marketing is a powerful tool, yet it’s surrounded by myths that can mislead business owners and marketers alike. To help you make informed decisions, we’re breaking down some of the most common myths about digital marketing—so you can focus on what truly...
by peralta | Sep 10, 2024 | Digital
Businesses have a wealth of tools and platforms at their disposal to connect with customers and achieve their marketing goals. However, the multitude of options can be overwhelming. Choosing the right digital marketing channels is crucial for reaching your target...
by peralta | Aug 12, 2024 | Brand, Digital, News
Viewership for the Summer Olympics has been blowing past the 2021 Tokyo Games. Whether you watch the amazing sporting events of the Olympics or not, this year it’s hard to miss all of the talk of Snoop Dogg’s memorable moments in the Paris Olympics. While Snoop Dogg’s...
by peralta | Jul 11, 2024 | Digital
It seems nowadays that everyone has a podcast, but what really goes into it and how do you start one? Don’t worry, we got you covered. What is a podcast? A podcast is a free digital audio or video program that’s made up of a series of episodes that are recorded and...
by peralta | Jun 13, 2024 | Digital
Alright, picture this: you’re strolling through a crowded mall, and amidst the sea of logos and advertisements, one name catches your eye. It’s not just because of flashy graphics or a catchy jingle – it’s because you know that brand. You trust it....
by peralta | May 7, 2024 | Digital
Over the past few years, short-form video has skyrocketed in popularity, with platforms like reels and TikTok leading the charge. Chances are, you’re considering, integrating it into your strategy, if you haven’t already. Short-form videos offer an...
by peralta | Apr 5, 2024 | Digital
Whether you’re a seasoned entrepreneur or just starting your online venture, the power of email marketing cannot be overstated. Email marketing remains a powerful form of marketing in which you have direct communication with your audience. It’s a powerful tool...
by peralta | Mar 11, 2024 | Digital
Digital marketing has continued to grow as a game-changer for businesses, offering a more affordable and effective way to reach a wider audience than several traditional marketing methods. In this blog post, we will explore the benefits of digital marketing for...
by peralta | Feb 2, 2024 | Digital
Online visibility is crucial for nonprofit organizations striving to make a positive impact on the world. Google Ad Grants is a game-changing initiative that empowers nonprofits by providing them with free advertising on Google Search, helping them reach a broader...
by peralta | Jan 9, 2024 | Digital
Establishing an online presence is crucial for small businesses looking to thrive and expand. One powerful tool that is often overlooked is blogging. A well-crafted blog can be a game-changer, offering a multitude of benefits for small businesses. In this article,...
by peralta | Dec 6, 2023 | Digital
While social media and other marketing channels often take center stage, email marketing continues to be a powerful and cost-effective tool for small business owners. Email Marketing is an especially powerful tool as it provides a direct line of communication with...
by peralta | Nov 2, 2023 | Digital
Making decisions for your business on data is a must – if you are just following your gut, you are not making informed decisions that will help your business grow. There are so many different places to obtain data in today’s digital world from Analytics on...
by peralta | Oct 6, 2023 | Brand, Digital
In the world of business, the terms “branding” and “marketing” are often used interchangeably, leading to confusion. However, they represent distinct, yet closely related, concepts that play major roles in a company’s success. Let’s...
by peralta | Sep 7, 2023 | Digital
In our competitive landscape, understanding and leveraging the marketing funnel is important for any aspiring entrepreneur, business, or even seasoned marketer. It serves as a strategic roadmap that transforms prospects into loyal customers, guiding them through a...
by peralta | Jun 9, 2023 | Digital
Search Engine Optimization (or SEO) and Search Engine Marketing (or SEM) are popular topics when discussing marketing strategies, but what is right for your business? The answer, more likely than not, is both of them together. Utilizing SEM and SEO in tandem allows...
by peralta | Apr 24, 2023 | Digital
Before we dive into any marketing strategy, it’s important to ask two critical questions: What is your S.M.A.R.T. Goals, and who is your audience? We know it’s tempting to say that you serve everyone, or that your ideal customer is simply anyone who pays....
by peralta | Feb 1, 2023 | Digital
If you’re reading this article, you’re probably looking for an effective way to set up your business for success. S.M.A.R.T goals are a great start. While lofty goals may lead to higher achievements than otherwise possible, they can also lead to failure if it is not...
by peralta | Nov 1, 2022 | Digital
Far too many businesses go through all the work of creating incredible products or services, setting up striking websites, and compiling collateral to communicate what they do, yet still have a hard time with conversion. This can be due to a number of reasons, but...
by peralta | Jun 11, 2022 | Digital
Why Analytics Are Important Here at PD, we say, “Your website is your 24 hour digital storefront.” Whether it’s informational, promotional or transactional, it’s the one place anyone in the WORLD can go to learn more about your business. How cool is that? What’s even...
by peralta | Apr 1, 2022 | Digital
Long-Form vs. Short-Form Content Before we begin, it is important to understand that the best way to approach content marketing is to first understand who your audience is, what they want and how you can provide it to them. Your end goal is to create content that not...
by peralta | Dec 1, 2021 | Digital
While websites are important to every business, whenever you’re looking to encourage a user to take a specific action, that pulls them to a new stage of the marketing funnel, it is crucial to develop a landing page specific to that goal. Landing Pages can be...
