by peralta | Dec 2, 2024 | Brand
Staying relevant is more challenging than ever. Markets shift, consumer preferences change, and new technologies emerge. However, businesses don’t need to reinvent themselves to stay competitive. The key is to evolve your brand in ways that reflect market changes...
by peralta | Dec 2, 2024 | Digital
If you’ve ever browsed an online store, only to later see the same product you viewed following you across other websites or social media pages, chances are you’ve encountered a retargeting ad. Retargeting ads are a powerful tool that businesses use to re-engage...
by peralta | Nov 27, 2024 | Professional Development
On November 13th, we had the pleasure of hosting a group of students from Junior Achievement for a job shadow experience at Peralta Design. The students spent the day interacting with Ramon and our team leads, learning about Web Development, Branding, and Digital...
by peralta | Nov 1, 2024 | Digital
Digital marketing is a powerful tool, yet it’s surrounded by myths that can mislead business owners and marketers alike. To help you make informed decisions, we’re breaking down some of the most common myths about digital marketing—so you can focus on what truly...
by peralta | Nov 1, 2024 | Web
In today’s digital landscape, where users have countless options at their fingertips, creating a positive and engaging user experience (UX) on your website is essential. Good UX design makes your website not only more enjoyable to navigate but also directly impacts...
by peralta | Sep 30, 2024 | Brand
As an entrepreneur, your personal brand is one of your most powerful assets. It’s more than just your business; it’s the unique identity that reflects your values, expertise, and personality. Developing a strong personal brand is essential to differentiate yourself,...
by peralta | Sep 30, 2024 | Web
To truly succeed online, you need to understand how users interact with your site and use that data to make informed decisions. Website analytics provide valuable insights that help business owners and entrepreneurs continually improve their websites, leading to...
by peralta | Sep 10, 2024 | Brand
In a saturated market, standing out is more challenging than ever. With so many businesses competing for attention, setting your brand apart requires a strategic approach. This guide explores key strategies to help you ensure your brand stands out and resonates deeply...
by peralta | Sep 10, 2024 | Digital
Businesses have a wealth of tools and platforms at their disposal to connect with customers and achieve their marketing goals. However, the multitude of options can be overwhelming. Choosing the right digital marketing channels is crucial for reaching your target...
by peralta | Aug 12, 2024 | Web
What is WebAssembly? WebAssembly, or Wasm, is a technology that allows web browsers to run code written in languages other than JavaScript, which is the traditional language for web development. Why is that important? It allows developers to run code written in...
by peralta | Aug 12, 2024 | Brand, Digital, News
Viewership for the Summer Olympics has been blowing past the 2021 Tokyo Games. Whether you watch the amazing sporting events of the Olympics or not, this year it’s hard to miss all of the talk of Snoop Dogg’s memorable moments in the Paris Olympics. While Snoop Dogg’s...
by peralta | Jul 11, 2024 | Web
Having a website is indispensable for any business aiming to thrive online. However, the journey from having a website to leveraging it effectively involves steering clear of common pitfalls that could hamper your success. These issues can significantly impact user...
by peralta | Jul 11, 2024 | Digital
It seems nowadays that everyone has a podcast, but what really goes into it and how do you start one? Don’t worry, we got you covered. What is a podcast? A podcast is a free digital audio or video program that’s made up of a series of episodes that are recorded and...
by peralta | Jul 11, 2024 | Brand
Whether you’re a marketer, entrepreneur, business owner or just interested in understanding the essence of effective branding, join us as we delve into the pivotal role of brand assets in shaping perceptions and achieving business success. We will discuss the...
by peralta | Jun 13, 2024 | Web
The demands for seamless user experiences and efficient content management have never been greater. From the rise of Single Page Applications (SPAs) to the evolution of Content Management Systems (CMSs), businesses face a myriad of choices in delivering engaging...
by peralta | Jun 13, 2024 | Digital
Alright, picture this: you’re strolling through a crowded mall, and amidst the sea of logos and advertisements, one name catches your eye. It’s not just because of flashy graphics or a catchy jingle – it’s because you know that brand. You trust it....
by peralta | Jun 13, 2024 | Brand
Whether you are starting up a new business or want to refresh your existing brand or are just coming up with new ideas for products, this blog will be a great place to start. We will cover why brand names are important and what aspects of a brand name you should not...
by peralta | May 7, 2024 | Web
Have you ever wondered about the fundamental building blocks of your online presence? In the bustling realm of the internet, domains and web hosting stand as pillars, each playing a crucial role in bringing your website to life. However, their functions are often...
by peralta | May 7, 2024 | Digital
Over the past few years, short-form video has skyrocketed in popularity, with platforms like reels and TikTok leading the charge. Chances are, you’re considering, integrating it into your strategy, if you haven’t already. Short-form videos offer an...
by peralta | May 7, 2024 | Brand
This debate continues to arise as Canva becomes more and more popular and gains additional functionality. These two tools are the most popular options available for creating your own designs. Both need, cost, and functionality may be some determining factors for which...
by peralta | Apr 5, 2024 | Web
You’ve probably noticed it when you visit a website, the little banner pops up that asks you to accept the cookies? Over the years it’s become more and more prevalent on websites as the privacy regulations have increased. This blog will cover: What web cookies are The...
by peralta | Apr 5, 2024 | Digital
Whether you’re a seasoned entrepreneur or just starting your online venture, the power of email marketing cannot be overstated. Email marketing remains a powerful form of marketing in which you have direct communication with your audience. It’s a powerful tool...
by peralta | Apr 4, 2024 | Brand, Business
Italian automaker Lamborghini has always been synonymous with the quintessential supercar and it’s brand represents speed, technology and opulence. With aggressive body lines, bright colors and a futuristic stance, this dream ride continues to be a head-turner for...
by peralta | Mar 11, 2024 | Web
Creating a website for your business is a necessary step. Before you rush into creating a website, there are 10 steps you should take to ensure that you hit the ground running. These steps will help make sure you don’t have to spend extra time reworking your website...
by peralta | Mar 11, 2024 | Digital
Digital marketing has continued to grow as a game-changer for businesses, offering a more affordable and effective way to reach a wider audience than several traditional marketing methods. In this blog post, we will explore the benefits of digital marketing for...
by peralta | Mar 11, 2024 | Business
Whether you love football, or you’re a Swiftie cheering on your girl’s boyfriend, you probably contributed to the fact that the 2024 Super Bowl became the most watched NFL championship (and close to the top watched event on TV) in history with about 123 million people...
by peralta | Feb 2, 2024 | Web
A well-designed website serves as a powerful tool to connect with customers, showcase products/services, and establish credibility in the competitive market. In this blog post, we will explore the importance of having a website for small businesses and provide...
by peralta | Feb 2, 2024 | Digital
Online visibility is crucial for nonprofit organizations striving to make a positive impact on the world. Google Ad Grants is a game-changing initiative that empowers nonprofits by providing them with free advertising on Google Search, helping them reach a broader...
by peralta | Feb 2, 2024 | Brand
In the evolving world of business, where competition is fierce and attention spans are short, the ability to captivate your audience becomes most important. A powerful tool that a small business has to have is the ability to tell a story. In this blog post we will...
by peralta | Jan 9, 2024 | Web
Understanding and prioritizing User Experience (UX) is paramount for creating memorable, efficient, and delightful user journeys. Join us as we delve into the intricacies of user experience, unraveling the what, why, and how behind this transformative design...
by peralta | Jan 9, 2024 | Digital
Establishing an online presence is crucial for small businesses looking to thrive and expand. One powerful tool that is often overlooked is blogging. A well-crafted blog can be a game-changer, offering a multitude of benefits for small businesses. In this article,...
by peralta | Jan 9, 2024 | Brand
In the ever-evolving world of business, establishing a strong brand identity is paramount to success. A brand is not just a logo or a catchy slogan; it’s a complex ecosystem of values, personality, and visual elements that set a company apart. To maintain consistency...
by peralta | Dec 6, 2023 | Web
It’s no secret that a strong online presence is crucial for the success of small businesses. A well-optimized website can serve as a virtual storefront, making it imperative for entrepreneurs to focus on key elements that enhance user experience and drive conversions....
by peralta | Dec 6, 2023 | Business
The time of data is back! Spotify Wrapped recently released their latest annual campaign and it’s taken over social media. What is Spotify Wrapped? Every year, Spotify provides you with a quick summary of your year. It’s an annual analysis of users’ behavior, year...
by peralta | Dec 6, 2023 | Digital
While social media and other marketing channels often take center stage, email marketing continues to be a powerful and cost-effective tool for small business owners. Email Marketing is an especially powerful tool as it provides a direct line of communication with...
by peralta | Nov 3, 2023 | Web
Picking a proper Content Management System (CMS) may be difficult as there are so many options available and so many things to consider as well. So let’s dive in! What is a Content Management System (CMS)? A CMS primarily needs to help you manage content and media...
by peralta | Nov 3, 2023 | Brand
You don’t have to possess advanced graphic design skills to craft stunning visuals for your brand. Utilizing user-friendly platforms like Canva, you can design social media graphics, blog post headers, and even videos that not only exude visual appeal but also...
by peralta | Nov 2, 2023 | Digital
Making decisions for your business on data is a must – if you are just following your gut, you are not making informed decisions that will help your business grow. There are so many different places to obtain data in today’s digital world from Analytics on...
by peralta | Oct 6, 2023 | Web
Securing a domain or domain name is the first step in building your online presence to be found on various search engine platforms such as Google. In this blog, we will cover everything you need to know about domains so you can get started in setting up a website for...
by peralta | Oct 6, 2023 | Business
The big names in Social Media have been anything but quiet in the past few months, from with the big “X” logo rebrand to the launch of Threads. There’ve been continuous changes brought upon us – some for the better and some still to be determined. One of the...
by peralta | Oct 6, 2023 | Brand, Digital
In the world of business, the terms “branding” and “marketing” are often used interchangeably, leading to confusion. However, they represent distinct, yet closely related, concepts that play major roles in a company’s success. Let’s...
by peralta | Sep 7, 2023 | Web
When creating a marketing campaign you should always start with a S.M.A.R.T. Goal that you can keep in mind. If you aren’t sure how to create a S.M.A.R.T. Goal – don’t worry we got you covered. The goal of any marketing material is to have your customer or...
by peralta | Sep 7, 2023 | Business
Barbie debuted on July 21, 2023 to a historically high opening weekend in the USA. So what contributed to this incredible launch? 👠 Pink and Green Barbie had a reported marketing budget of $150 million (domestically) which is not not an unheard of budget for movies,...
by peralta | Sep 7, 2023 | Digital
In our competitive landscape, understanding and leveraging the marketing funnel is important for any aspiring entrepreneur, business, or even seasoned marketer. It serves as a strategic roadmap that transforms prospects into loyal customers, guiding them through a...
by peralta | Aug 7, 2023 | Web
In today’s digital landscape, businesses have a variety of tools at their fingertips to engage and convert prospects into lifelong customers. There are two common options to be found online: landing pages and websites. While they may appear similar at first...
by peralta | Aug 7, 2023 | Brand
Developing a unique brand story is an essential part of your company’s brand identity. It is what holds your brand together and simultaneously differentiates you from your competitors. Many people think that it is merely the history of the brand; and while that is not...
by peralta | Aug 7, 2023 | Business
For longer than you are probably aware of AI has been a part of your life. It surged up to the surface of the news in 2023 as many new AI apps followed ChatGPT’s release in November of 2022. However, even before these new forms of AI surfaced, virtual assistants were...
by peralta | Jun 9, 2023 | Business
Brands do the darnedest things. This most recent adventure on the wild side finds us at the funeral of HBO. After five decades the beloved brand that has become synonymous with premium content, Game of Thrones and boxing, and is suddenly being taken out to pasture. ...
by peralta | Jun 9, 2023 | Digital
Search Engine Optimization (or SEO) and Search Engine Marketing (or SEM) are popular topics when discussing marketing strategies, but what is right for your business? The answer, more likely than not, is both of them together. Utilizing SEM and SEO in tandem allows...
by peralta | Jun 9, 2023 | Web
Over 90% of websites have at least one accessibility failure. Not all hope is lost because you can avoid adding to this statistic by making sure that your website is ADA compliant. You may be wondering what even is ADA compliance? How do you become compliant? Not to...
by peralta | Jun 1, 2023 | Brand
It’s no secret that brands change and evolve over time. If your brand has been around for a few years now, there is a good chance that it is not the same as when it was launched and neither are your customers. As your brand grows, it is important to ensure that your...
by peralta | May 31, 2023 | Business
Bud Light finds themselves in the eye of the storm during the most recent national culture wars. The brand launched a campaign featuring transgender activist Dylan Mulvaney and it was met with unanticipated vitriol from conservative groups and celebrities alike....
by peralta | Apr 24, 2023 | Digital
Before we dive into any marketing strategy, it’s important to ask two critical questions: What is your S.M.A.R.T. Goals, and who is your audience? We know it’s tempting to say that you serve everyone, or that your ideal customer is simply anyone who pays....
by peralta | Apr 4, 2023 | Web
When a user visits your website, you’ve got 8 seconds to grab their attention. Usually, the first thing that grabs their eye is whatever is at the top of the page. This area is known as “above the fold” and refers to the content that’s visible...
by peralta | Mar 1, 2023 | Brand
Have you ever visited a website or have been handed a flyer and the page was filled with large blocks of text with little to no formatting? Was it overwhelming? You probably didn’t know where to start. Actually, you most likely looked at the page and lost the desire...
by peralta | Feb 1, 2023 | Digital
If you’re reading this article, you’re probably looking for an effective way to set up your business for success. S.M.A.R.T goals are a great start. While lofty goals may lead to higher achievements than otherwise possible, they can also lead to failure if it is not...
by peralta | Jan 6, 2023 | Web
So you have a website for your business or organization but maybe it’s not performing as well as you’d like it to. You rack your brain and sit down to brainstorm with your team on how you can make it better and try a bunch of different ideas out but nothing...
by peralta | Dec 1, 2022 | Brand
Typography is all around us. It’s not only all over our digital world, visible in the apps on our hand-held devices and movies on the big screen, but it’s also in our physical world on brochures, magazines, billboards and more. All visually displayed text involves...
by peralta | Nov 1, 2022 | Digital
Far too many businesses go through all the work of creating incredible products or services, setting up striking websites, and compiling collateral to communicate what they do, yet still have a hard time with conversion. This can be due to a number of reasons, but...
by peralta | Oct 3, 2022 | Web
Search Engine Optimization or SEO. The buzzword you hear every time anyone mentions a website. You’ve heard of it, you know it’s important for your business, but what does it mean exactly and how does it all work? Search Engine Optimization is one of those...
by peralta | Sep 8, 2022 | Brand
Why Color Choice Matters One of the most important steps in launching your brand is establishing what your corporate color palette will be. We see far too many entrepreneurs take their brand matters into their own hands thinking that it is something that they can do...
by peralta | Jun 11, 2022 | Digital
Why Analytics Are Important Here at PD, we say, “Your website is your 24 hour digital storefront.” Whether it’s informational, promotional or transactional, it’s the one place anyone in the WORLD can go to learn more about your business. How cool is that? What’s even...
by peralta | Jun 1, 2022 | Web
The Metaverse and Web 3.0. It seems like these terms get thrown around more and more these days but most people aren’t really sure what they actually refer to. Is this some new take on virtual reality? Will I have to upgrade my computer? Perhaps new tech will...
by peralta | May 2, 2022 | Brand, Creative
Do you recognize this brand? Take a minute to think. You’ve likely passed by it or stopped in on your morning commute and no matter where you are, the iconic pink and orange are always the same. So…..do you know what it is? Of course it’s Dunkin’®! The Dunkin’® brand...
by peralta | Apr 1, 2022 | Digital
Long-Form vs. Short-Form Content Before we begin, it is important to understand that the best way to approach content marketing is to first understand who your audience is, what they want and how you can provide it to them. Your end goal is to create content that not...
by peralta | Mar 1, 2022 | Web
Your website is where you, your organization, or your business lives on the internet. It’s the digital house you invite visitors to and you want to make sure you make a good first impression and craft an experience that inspires them to stay awhile. You not only...
by peralta | Feb 1, 2022 | Brand
Brand Consistency creates TRUST. How? Through predictability. The more consistent your brand is, the more recognizable it is to your customers. A brand that is predictable and reliable provides a feeling of sincerity and trust. A brand is not just a logo. The logo...
by peralta | Dec 23, 2021 | Professional Development
Every new hire at PD is asked to take a DiSC® assessment. Why? Company culture is important to us, and in order to have a healthy culture, it’s important to understand communication styles, and how to effectively communicate with one another. You can improve the...
by peralta | Dec 1, 2021 | Digital
While websites are important to every business, whenever you’re looking to encourage a user to take a specific action, that pulls them to a new stage of the marketing funnel, it is crucial to develop a landing page specific to that goal. Landing Pages can be...
by peralta | Oct 29, 2021 | News
On Tuesday, October 12th, the Greater New England Minority Supplier Development Council (GNEMSDC) launched the Connecticut Satellite office of the Massachusetts MBDA Business Center. As a proud member of the GNEMSDC and client of the MBDA, Peralta Design was honored...
by peralta | Oct 1, 2021 | Web
As a business, Peralta Design understands the importance of cybersecurity not only for ourselves, but for our clients as well. Did you know that 43% of cyber attacks target small businesses? And that only 14% of small businesses state that their ability to mitigate...
by peralta | Sep 1, 2021 | Web
If you own a website, this series is for you! The Peralta Design web team put together a series to help business owners understand the importance of a website, how to maintain it and what to look out for. We will be releasing a new blog post every month, so stay...
by peralta | Mar 2, 2021 | Brand
Conservative media outlets have jumped on the so-called Mr. Potato Head rebrand like white on rice. To be honest, when I first heard about it, I was a bit surprised too, my first thought was, “don’t we have bigger fish to fry?” My second thought was, if Hasbro thinks...
by peralta | Feb 11, 2021 | Uncategorized
My first reaction to the new rebranded packaging revealed by PepsiCo yesterday, that is to make its way onto store shelves by June 2021, was “Hey, why didn’t they keep the likeness of Aunt Jemima and honor Nancy Green by renaming the syrup and pancake mix after her.”...
by peralta | Apr 23, 2020 | News
We’re beginning to see signs of planning for reopening some parts of the economy, sooner in some places than others. But business will probably look pretty different: restaurant tables spaced out 6 feet apart, widespread masks and touchless payment systems. For the...
![Planning for the Reopen: Best Practices from Businesses That Are [Now] Open](https://peraltadesign.com/wp-content/uploads/2020/04/Screen-Shot-2020-04-23-at-2.44.19-PM.png)
by peralta | Apr 23, 2020 | News
Business owners and managers across a spectrum of area industries on Wednesday discussed how they have pivoted and adapted to survive the coronavirus crisis — and how their industry segments are likely to be permanently altered when Connecticut — and the world —...
by peralta | Apr 10, 2020 | News
The structure and model of your business matters. Many of the small businesses that you see on social media as being fully-staffed, full-time employee operations are being exposed. For many short-sighted entrepreneurs the allure, and frankly, short-term...
by peralta | Mar 24, 2020 | News, Uncategorized
The COVID-19 pandemic has shaken the world to its core. The CDC and WHO continue to send out the same message: Take this seriously. The vast majority of people have taken proactive measures to avoid exposure, and part of that is restricting how much they leave the...
by peralta | Mar 12, 2020 | News
Peralta Design was born during the recession of 2008. Our founder, Ramon Peralta, invested his severance pay from being laid off during the economic crisis to kickstart the agency. Truly an opportunity born from misfortune. A total 180 of inertia; turning a low moment...
by peralta | Feb 13, 2020 | News
We can’t hold our excitement back! Peralta Design has been nominated in THREE (Count ’em, 3) “Best of” Categories: Most Entrepreneurial Most Promising for the Upcoming Generation Most Visionary We’re flattered for the nominations, but we...
by peralta | Feb 6, 2020 | Uncategorized
At Peralta Design, everyone tends to wear many hats. We do what we can to help each other with projects, even if it isn’t what we’re best at. This week, we remind ourselves that branching out is important, but we shouldn’t neglect our strengths either. Everything...
by peralta | Jan 17, 2020 | News
Peralta Design has agreed to work alongside the Ora Lee Smith Cancer Research Foundation as its official creative agency of record. Peralta Design is the first business sponsor for the foundation and will provide $25,000.00 of in-kind marketing, design and web...
by peralta | Jun 4, 2019 | News
Monroe, CT June 4th 2019 Ramon Peralta Presented: Brand University – How to Differentiate YOU from Your Competition at a SCORE Small Business Workshop co-sponsored by The Edith Wheeler Memorial (Monroe) Library and the Monroe Chamber of Commerce. In today’s...
by peralta | Apr 25, 2019 | News
Dear Ramon, On Friday, April 28th, more than 100 interested and engaged business people and students from Housatonic Community College, the University of Bridgeport, and Western Connecticut State University came together for the BRBC’s Women’s Leadership Council...
by peralta | Apr 25, 2019 | News
Ramon Peralta Jr. founder and creative director of Peralta Design will be joining other expert entrepreneurs and intrepreneurs for a panel discussion following keynote speaker Themis Klarides. Please join Ramon on Friday April 28th at Housatonic Community College...
by peralta | Apr 25, 2019 | News
By Aaron Berkowitz Shelton, CT (February 28, 2017)—Over the course of the past five or six months there have been numerous complaints made by residents about the quality and overall accessibility of the city’s website. A local web design company is confident that its...
by peralta | Apr 25, 2019 | News
Brother Jeffrey Sterling, hires Brother Ramon Peralta’s design firm for new project. Shelton, CT (February 22, 2017)—Bro. Jeffrey E. Sterling, M.D., has once again tapped Bro. Ramon Peralta’s digital creative agency, Peralta Design to launch a digital online community...
by peralta | Apr 25, 2019 | News
Bridgeport, CT (January 27, 2017)—For more than 8 years, Peralta Design’s mission has been to help others start and launch their own businesses. With its new location in suite 418 at 2 Enterprise Drive in Shelton, owner and founder Ramon Peralta hopes his own business...
by peralta | Jan 20, 2017 | News
The think tank and digital creative house provides creative services, web development and marketing strategies for products and businesses. SHELTON, CT (January 20, 2017)—Peralta Design has moved into a new location at 2 Enterprise Drive, Suite 418 in Shelton, CT...
by peralta | Oct 26, 2016 | News
Shelton, Connecticut (October 26, 2016)—On Wednesday, October 26, 2016, the Greater Valley Chamber of Commerce presented six awards: one Platinum Award, four Gold Seal Awards, and one Silver Medal Award. Presented to the region’s business and community leaders who...
by peralta | Jan 23, 2016 | News
President Virgilio introduced our speaker, Ramon Peralta, the founder and Creative Director of Peralta Design, located in Shelton. Mr. Peralta has over 20 years of experience in the development corporate identities and marketing design. Ramon and his family live in...
by peralta | Nov 24, 2015 | News
Palm Coast, Florida (November 24, 2015) — Once the winner of “The Worst Logo,”contest was selected on November 3rd, it was finally time to do what we do best…DESIGN! We knew right off the bat that we wanted to incorporate key elements of the original logo...
by peralta | Nov 3, 2015 | News
Palm Coast, Florida (November 3, 2015)— After careful deliberation, the team at Peralta Design is excited to announce that the winner of the Worst Logo Contest is none other than FPS – Future Problem Solving Program of Flagler County. FPS’ logo was chosen...
by peralta | Sep 24, 2015 | News
Palm Coast, Florida (September 24, 2015)— Your business is something you take pride in. You work hard to provide a top-notch service for your customers, you spend an incredible amount of time and effort to ensure that you’re producing the best quality product,...
by peralta | May 6, 2015 | News
FOR IMMEDIATE RELEASE Tamara N. Simpson 203-910-3472 tamara@peraltadesign.com NEW HAVEN (MAY 6, 2015) Shelton-based company, Peralta Design, is proud to announce its expansion into the Hartford area. Known as one of Connecticut’s leading providers of creative...
